Lady Gaga gets tattoo at perfume launch

A dress worn by singer Lady Gaga is displayed at the “Women Who Rock; Vision, Passion, Power” exhibition at the National Museum of Women in the Arts in Washington on September 7, 2012. The exhibition, organized by the Rock and Roll Hall of Fame in Cleveland, Ohio to highlight “the essential roles women have played in moving rock and roll and American culture forward,” runs to January 6, 2013 and will then be displayed in Omaha, Nebraska, Seattle, Washington and Phoenix, Arizona. AFP/Jewel Samad

NEW YORK — Lady Gaga launched her debut perfume in typically flamboyant style — getting a tattoo while inside a giant perfume bottle.

The avant-garde pop star reclined in a replica of her “Fame” fragrance bottle at the masquerade black tie event, where the few hundred guests included Yoko Ono, Marc Jacobs, Paris Hilton and Lindsay Lohan — who arrived late.

Inside the bottle, Gaga lounged in a sparkly top, black skirt and red wig, applying make-up and playing on an iPad. She stripped to her lingerie, took off her wig and began receiving a tattoo of the back of her neck.

She arrived on top of a convertible outside of the Solomon R. Guggenheim Museum on New York’s Upper East Side, where she posed for pictures and interacted with fans.

Gaga also debuted a short film for the fragrance in collaboration with director Steven Klein.

The Grammy-winning singer released her multiplatinum debut, “The Fame,” in 2008. That was followed by the platinum-selling albums “The Fame EP” and last year’s “Born This Way.”