Liza Soberano grateful to Careless for helping find her ‘voice as a woman’
Liza Soberano. Image: Instagram/@lizasoberano
Three months after her departure from her former label Careless Music, Liza Soberano addressed her exit saying the agency was a big help in finding her voice as a woman in the entertainment industry.
Soberano left Careless on July 29 of this year although her departure was confirmed only two months later. James Reid, the agency’s CEO, said the actress decided to leave due to differing career paths.
In a cover interview with Preview Magazine, the actress explained that her two-year stay in Careless was meant to help her take “more international opportunities” in her career, noting the agency has always focused on music.
“Careless’ focus has always been on music. The goal was always to build my own team and gradually shift to more international opportunities,” she said. “Through James [Reid] and Jeff [Oh], I was able to find my voice as a woman in entertainment and grow as an artist and entrepreneur in ways I could’ve never imagined.”
Soberano — who’s currently signed with US-based label Transparent Arts and artist agency Verve — remains focused on making a name for herself in Hollywood. This means taking charge of how she would establish herself in the industry, with the actress saying she’s “fending” for herself.
Article continues after this advertisement“It can be a lot of work managing all of that, but it’s honestly very liberating knowing that I’m capable of all of it,” she said. “I don’t really think about rejection. I’ve been in this industry long enough to understand how things work… I rediscovered how smart, frank, and brave I could be when I let myself.”
Article continues after this advertisementIn the interview, the actress shared that while she has constantly been receiving offers for “Filipino characters with very stereotypical arcs,” her agencies reminded her to be patient, as the right project will come.
“After doing my press runs where I talked about being a Filipina actress, I constantly got offers for Filipino characters with very stereotypical arcs… But my U.S. representatives remind me to be patient and wait for the right project,” she said.
Soberano also reflected on the stage of her career so far, sharing that while nobody “knows what they’re doing,” the entertainment industry will always remain uncertain for its artists.
“We can try our best to figure out the formula, to follow patterns, be a nice person, be the most talented person, be surrounded by the best of the best, but there’s no guarantee that that will translate to other people loving and appreciating your art. And that’s just the reality of the entertainment industry,” she said.
In a September 2024 interview with entertainment insider Ogie Diaz, Reid explained that Careless confirmed Soberano’s departure to avoid any confusion from the public. He also reiterated that there were no hard feelings on both sides and wished the best for the actress’ endeavors.
