SB19’s Pablo tapped as WWF-PH 2024 Earth Hour Music Ambassador

SB19’s Pablo is tapped as WWF-PH 2024 Earth Hour Music Ambassador | Image: World Wide Fund for Nature Philippines

Philippine boy group SB19’s leader Pablo has been chosen by the World Wide Fund for Nature Philippines (WWF-PH) as its new Earth Hour Music Ambassador and is set to headline the annual switch-off event in Manila City on March 23.

The non-governmental organization affirmed that the P-pop boy band member speaks for the values of a true Filipino. 

“Pablo, for us, represents the passion and resilience of Filipinos, and we want these qualities to be front and center for the annual Earth Hour celebration, which will be the 16th anniversary in the Philippines,” said Earth Hour Philippines National Director Angela Consuelo Ibay. 

WWF-PH remarked that Pablo’s musical career embodies the Philippine environmental advocacies, making him a “perfect ambassador” for the agency. 

“As SB19’s songwriter, creative director, and CEO of their label, Pablo has masterfully infused his music with Filipino culture, flavor, and style. Earth Hour is a global grassroots movement for the environment and we celebrate it in our own unique Filipino way. Pablo is the perfect ambassador for Earth Hour,” Ibay added. 

The local organization’s director also underscored that the Philippines is likely to experience the impact of climate change through flooding and droughts, among others, and Earth Hour is such a great platform to encourage environmental causes among everyone. 

In partnership with the Manila City Local Government for its 16th year, the yearly Earth Hour event will take place at the Kartilya ng Katipunan in Manila City. The global switching off of lights will be observed from 8:30 p.m. to 9:30 p.m., local time. Aside from Pablo, performers also include Ched and Lirah Bermudez.

Through the years, over 190 countries have participated in the worldwide switch-off as a grassroots movement for nature. Earth Hour Philippines was first celebrated in the country in 2008, one year after it was introduced in Australia.