Bar raised for purpose-driven events with ‘SIKcret Time in Manila’

“SIKcret Time in Manila” with one of Korea’s most popular and well-loved actors, Park Hyungsik, on February 17, 2024, at the Smart Araneta Coliseum. Photo from Publicity Asia

PUBLICITYASIA has done it again: this time bringing the blockbuster Park Hyung-sik 2024 Asia Tour Fan Meeting “SIKcret Time” to Manila.

The show held on February 17 at the Smart Araneta Coliseum was headlined by one of Korea’s most popular and well-loved actors. It proved to be more than just a typical fan meet.

Executive produced by MQLIVE in partnership with P&STUDIO and TONZ, the event has received the biggest buzz amongst fans praising it as one of the best and most organized fan meets to have ever been staged in the post-pandemic era.

Thanks to its highly engaging and interactive program flow which entertained audiences for more than 2 hours; as well as the transformative aspect of advancing fan-girling to the next level as fans donated to the event’s official Fan Project beneficiary in the name of the actor.

READ: Park Hyung-sik excites, inspires in fan meet with a cause

Celebrity power

Proving its track record in acquiring the world’s biggest stars for local campaigns and events, lead promoter PUBLICITYASIA likewise paved the way for the organizers to leave an indelible mark through various fundraising initiatives as well as raising awareness for Save The Children Philippines, the world’s leading independent organization dedicated to children who are impacted by inequality and discrimination.

As the Fan Project Lead, the celebrity PR agency based in the Philippines also went the extra mile by producing the 3-minute “Future Vision” video aired at the beginning of the event.

Aside from donating a portion of the ticket sales supported by MQLIVE, additional funds for charity were raised through the auctioning of signed collectibles and commemorative items from production, ensuring a legacy for the event beyond entertainment.

“SIKcret Time in Manila” with one of Korea’s most popular and well-loved actors, Park Hyungsik, on February 17, 2024, at the Smart Araneta Coliseum. Photo from Publicity Asia

Bridging the gap

Held in one of Asia’s most historic and largest indoor arenas, “SIKcret Time” in Manila attracted fans not just from the Philippines but also from around the world.

International fans from Australia, Brazil, Japan, US, China, Vietnam, Thailand, South Korea, Indonesia, Hong Kong, Singapore, and Europe all flocked to Manila, demonstrating their love and support for one of South Korea’s biggest stars.

What made the program even more relatable was the inclusion of English, Filipino, and Korean subtitles, which helped greatly in bridging the communication gap between Park Hyung-sik and his fans from the Philippines and beyond.

READ: Park Hyung-sik on reuniting with Park Shin-hye in ‘Doctor Slump’

PUBLICITYASIA have managed the translation work for “SIKcret Time” in Manila with lead interpreter Ara Jo, helping incorporate both English and Filipino language into the various games and activities. This adds up to the agency’s competence when it comes to organizing immersive and transformative fan experiences.

“SIKcret Time in Manila” with one of Korea’s most popular and well-loved actors, Park Hyungsik, on February 17, 2024, at the Smart Araneta Coliseum. Photo from Publicity Asia

Changing the game

The agency’s dedication to providing exceptional service and support for Park Hyung-sik’s fan meet in Manila clearly brings their international expertise to the surface. “SIKcret Time” in Manila has also leveled up the playing field by advocating for purpose-driven events in the Philippines.

Likewise, the event spotlights PUBLICITYASIA’s core strength in attracting the right demographic consisting of the most passionate fans, as well as empowering communities utilizing international star power to create and promote social impact.

For more information, visit their agency website at https://publicityasia.com or follow their official social accounts on Facebook and Instagram via @publicityasia to know more about their future projects and events.

The 2024 Park Hyung-sik Asia Tour Fan Meeting “SIKcret Time” in Manila was executive produced by MQLIVE in the Philippines and presented by Smart Communications Inc.

Co-presented by McDonald’s, and Cream Silk and Rexona under Unilever Philippines. Ticket sponsors include “Cignal Play” under Cignal TV and Muenchen Corporation; valuable support was extended by SKINCELL and Maserati Philippines.

Promotional partners include Maya, Shopee, and Viber Rakuten.