Catriona Gray sparkles at Jhaena Jewels’ flagship store opening

Catriona Gray sparkles at Jhaena Jewels’ flagship store opening

/ 01:14 PM February 22, 2024

Jhaena Jewels is a luxury jewelry brand that believes in making a statement, through natural diamonds, precious gems, or high-carat gold.

Catriona Gray in Johanna Jewels store opening

Opening up their flagship store in Olongapo City just this February, Jhaena Jewels founder and CEO, Haena Sia-Foo, now wants to share her success with other aspiring entrepreneurs.

Sia Foo recalls starting the business by fulfilling personal shopping requests for friends. Then she conducted live-selling sessions, which now reach up to fifty-thousand viewers that continue to grow into a loyal community of customers. She believes that through Jhaena Jewels, anyone can achieve their dreams and nurture another brand just like it.

“Whenever I do my live-selling, lots of my viewers–who later turned into buyers and friends–really spent time to support me through sharing the content and grow the business,” shares Sia-Foo. “That interaction inspired me to give back to this community we’ve built and create a reseller and affiliate program to help them achieve their dreams, just as they did with mine.”

As most luxury brands retain their prestige among the privileged, Sia-Foo and Jhaena Jewels hope that this partnership program can help her community not feel forgotten as she always alludes to their constant engagement to her brand’s success.

“We want to help them as much as we can so they can build their legacy and brand,” she continues. “I’m also hoping that through Jhaena Jewels, anyone can achieve their dreams and perhaps become another brand like us.”

The partnership program offers endless opportunities for individuals to promote and resell Jhaena Jewels online using a unique code under the affiliate marketing model. The business-to-business (B2B) model allows entrepreneurs to source products from Jhaena Jewels and sell them to their network under their brand.

In Photo: The grand opening of the Jhaena Jewels flagship store at Olongapo City

The brand officially launched the partnership program and its new website at the grand opening of its flagship store. Here, Jhaena Jewels’ B2B partners can utilize a fully furnished, air-conditioned room with a Wi-Fi network to conduct live selling in a more professional space. Sia-Foo’s hands-on approach to the program provides valuable insight and collaboration to aspiring entrepreneurs, ensuring a win-win situation for all.

“When you have a business, of course, you might think the first objective is to earn. But for me, it’s always going to be about making people happy and that’s success for me. Do the right thing and everything else will follow,” concludes Sia-Foo.

In Photo from L-R: Actress, Aubrey Miles; Olongapo City Mayor, Atty. Rolen Paulino Jr.; Jhaena Jewels CEO, Haena Sia-Foo, with husband, co-founder, and CFO, Justin Foo; and actor, Gabby Concepcion.

From L-R: Actress, Ms. Universe-Philippines 2018, Catriona Gray, with Jhaena Jewels co-founders, Justin Foo and Haena Sia-Foo, alongside singer Bituin Escalante.

Jhaena Jewels has since been featured in different fashion editorials and worn by big-name celebrities like Ms. Universe 2018, Catriona Gray, who graced the opening of the flagship store alongside other celebrities like Gabby Concepcion, Aubrey Miles, and Bituin Escalante. Olongapo City Mayor, Atty. Rolen Paulino, Jr. also attended the event.

For more information about Jhaena Jewels and its partnership program, visit their official website. Follow them on Facebook and Instagram for updates or you may also send inquiries via email at [email protected].


TAGS: BrandRoom, Catriona Gray, Celebrities, Jewelry

© Copyright 1997-2024 | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.