‘Film-style’ TV series

JODI Sta. Maria and Richard Yap in “Be Careful with my Heart”

TV and film director Jeffrey Jeturian shares his thoughts on the success of his late-morning drama series “Be Careful With My Heart” on ABS-CBN.

“[It] is the first soap on ABS-CBN that is shot using high-definition camera—this explains its glossy look. Plus, we shoot the series ‘film-style’ so it has the feel, look and ‘magic’ of a movie. Its success can be attributed to a lot of things. First, there’s chemistry between [lead actors] Jodi [Sta. Maria] and Richard [Yap]. Jodi is effective as the naive and pure-hearted nanny to the deaf kid of the stern and stone-hearted widower played by Richard. Second, the story’s simplicity and feel-good tone are able to capture the audience’s fancy. The show doesn’t only leave one feeling romantic every time, but also with a smile in the heart each time.” Marinel R. Cruz

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