San Mig Light’s latest ambassador Sandara Park continues to endear herself to Filipino fans by keeping it light and bubbly

South Korean singer, actress, and former 2NE1 member, Sandara Park (also fondly called by her stage name, Dara) is loved by people around the world because of her light, fun-loving, and bubbly personality.  These same qualities endeared her to Filipino fans so much that she is affectionately known as the “Pambansang Krung-krung,” (National ‘Cray-cray’) a funny but charming moniker that she has always cherished. Her claim to fame was when she became a contestant in a Philippine talent competition in 2004, and she has since engaged her fans with several top-rating songs, movies, and stayed in the Philippines for years before returning to South Korea in 2007, where she then became a member of the best-selling girl group 2NE1 from 2009 until its disbandment in 2016.  

In 2023, Sandara was officially appointed as the Ambassadress for the Community Chest of Korea during the Commemorative Appointment Ceremony in Seoul and was also conferred with a K-Pop Special Award during the recently concluded 33rd Seoul Music Awards in Bangkok, Thailand.  Being one of the most popular South Korean celebrities in the Philippines who is believed to have spearheaded the spread of the K-wave in the country, she is one of the most in-demand endorsers of Korean, Filipino, and other foreign brands, and has graced TV commercials and print ads in both countries. 

Currently, Sandara is the newest brand ambassador of San Mig Light, a popular light beer well-known for its refreshing taste and 100-calorie content. 

Notwithstanding her global fame and multiple projects in South Korea, where she is enjoying her flourishing career, Sandara’s undeniable fondness and love for the Philippines is evidenced by her frequent visits to the country, to the delight of her die-hard fans. To honor her Filipino roots, she was in the country during the recent Holiday Season for a well-deserved vacation, where she was seen shopping in several of Manila’s posh malls, and eating the Pinoy dishes and snacks that she has missed.  She also spent time with fans (who gave her flowers and tokens) and catching up with friends and colleagues in and out of show business.  

But whether she’s out clubbing with friends, having a relaxing time in one of her favorite beaches or resorts in the Philippines, or simply unwinding in her hotel, Sandara usually caps her night with a bottle of San Mig Light. “Hinahanap-hanap ko talaga ang light in my life, that’s why I keep coming back to San Mig Light! Sobrang bagay sa personality ko, magaan, less worries, kasi low in calories (I am always in search of the light in my life, that’s why I keep coming back to San Mig Light. It really suits my personality—light, less worries because it’s low in calories),” Sandara proudly declared. 

San Mig Light is a light and low-calorie lager with a full beer flavor that hits just right. It is less filling, light on the stomach, and great for fun, light drinking moments with friends. Just like the lively, fun, and light personality of Sandara, San Mig Light brings the easy vibe to any special or simple occasion, with its full-bodied flavor that’s always spot on, sans the heaviness in the stomach. Celebrations become special, whether it be a personal milestone, a family gathering, a catching up with friends, a party of two, or just unwinding at home after a hard day’s work.

Sandara’s endorsement of San Mig Light was well-received by fans worldwide, and her post in her X (formerly Twitter) account @krungy21: “Tagay na! (Cheers!)”—in reference to San Mig Light— has been trending since the first week of 2024.  Filipinos who do not usually drink or who are only occasional beer drinkers are even willing to chug down bottles of San Mig Light upon knowing about Sandara’s latest endorsement.  A fan even commented: “Oh my gosh, hindi ako nainom pero dahil si Sandara ang model niyo baka mapa-inom na akos, hahaha! Thank you SanMig! (I don’t usually drink but because Sandara is your brand ambassadress, I would probably pick up a bottle of San Mig Light!).”

Like San Mig Light that exudes the lively, easy vibe, Sandara is always the life of the party, as she takes delight in the vibrant, laidback, and stress-free moments of fun, light drinking moments, meaningful conversations, unexpected adventures, and long weekends with people she loves, without having to worry about the heaviness that no one likes, after all. 

“Light life, right?!”, Sandara underscored, sealing her love for the Philippines, her Filipino fans, for San Mig Light, and the best kind of life she always wants to live. 

San Mig Light comes in 330ml bottle and 330ml can. San Mig Light is produced by San Miguel Brewery, the largest brewery in the Philippines. Drink responsibly.

ASC Ref. No: S0173P012324S

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