‘Eat Bulaga!’ unveils new logo amid trademark triumph

‘Eat Bulaga!’ unveils new logo amid trademark triumph

/ 06:09 PM January 06, 2024

TVJ's ‘Eat Bulaga!’ new logo | Image: TVJ official Facebook

TVJ’s new “Eat Bulaga!” logo | Image: TVJ official Facebook

The triumvirate of Tito Sotto, Vic Sotto and Joey de Leon, collectively known as TVJ, unveiled the new logo of their noontime show amid their victory over a trademark battle against Television and Production Exponents Inc. (TAPE).

On their official Facebook page on Saturday, Jan. 6, TVJ bared their new logo as they set the written symbol as their page’s cover photo.


During their Saturday episode, the hosting trio, alongside their “Dabarkads,” played “Eat Bulaga!”‘s theme song with their new logo in the background for the first time in a long time, triumphant in their trademark case against GMA Network and TAPE.


In the same episode, Vic affirmed that there is only one “Eat Bulaga!”, and that is their show airing on TV5.

“Isa lang po ang sinasabi ng batas pati ng mga manonood, isa lang ang pwedeng tawaging, ‘Eat Bulaga! ’” he remarked. “Isa lang ang pwedeng tawaging, ‘Eat Bulaga!’ at ayun ang ‘Eat Bulaga’ dito sa TV5! “

(There is only one thing the law and the viewers are saying, which is that only one noontime show should be called “Eat Bulaga!” and that is our show, airing here on TV5.)

Meanwhile, on the same day, TAPE announced the new title of its noontime show, “Tahanang Pinakamasaya,” with hosts Paolo Contis and Isko Moreno acknowledging the court’s decision.

“Mga Kapuso, may balita tayong natanggap kahapon, kaya susunod tayo sa desisyon ng korte,” said Moreno. “Pero fresh episode tayo mula ngayon at laging good vibes lang at love love lang.”

(Our dear Kapuso, we received the news yesterday, so we will oblige with the decision of the court. But rest assured that starting today, we will be bringing you fresh episodes with love and good vibes.)


On Friday afternoon, Jan. 5, TVJ made a special announcement via Facebook Live, announcing that the Marikina Regional Trial Court recognized them as the rightful trademark owners of “Eat Bulaga” as it denied TAPE’s claims of copyright infringement and unfair competition.

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TAGS: Eat Bulaga, Joey de Leon, Tito Sotto, TVJ, Vic Sotto

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