‘WOMAN IS DIFFERENT, WE’RE ALL UNIQUE’ | Eve Gilles (Miss Nord-Pas-de-Calais) was the only contestant in this year’s competition whose hair was cropped short. (Agence France-Presse)
DIJON, France — The woman elected Miss France 2024 has framed her victory as a win for “diversity,” drawing praise for her short hair as well as predictable criticism from viewers of the beauty pageant which has faced accusations of sexism.
“No one should dictate who you are,” declared 20-year-old Eve Gilles, who was the only contestant in this year’s competition whose hair was cropped short.
“We’re used to seeing beautiful Misses with long hair, but I chose an androgynous look with short hair,” she said after her victory on Saturday night, adding that every “woman is different, we’re all unique.”
The woman from a village near Dunkirk in northern France was elected in the city of Dijon in front of 5,000 pageant fans.
Half the score was determined by viewers, the other half by a jury of seven women.
On social media, many viewers reacted with delight, batting down criticism that portrayed her selection as politicized.
“Maybe the new #MissFrance isn’t gorgeous in your eyes, but seeing wokeism in her because she has short hair…. It’s just ridiculous,” said one admirer of the new Miss France on X.
“Eve Gilles is the new Miss France 2024, your malicious and useless criticisms won’t change that, she’s sublime,” said another X user.
‘Beauty criteria’
To critics of the pageant, its evolution has been insufficient.
Melinda Bizri of the Human Rights League in Dijon, which called for a boycott of the ceremony, called the cosmetic changes “feminist-washing.”
“Women have been abusing themselves all their lives to achieve these phantasmagorical criteria, according to patterns that take a very long time to deconstruct,” she said.
“Miss France is still just as sexist in the way it classifies women according to beauty criteria,” added Violaine de Filippis, spokesperson for the group Dare Feminism!
Alexia Laroche-Joubert, chief executive of Banijay France which owns the Miss France brand, defended the pageant as a symbol of “success” and a “social elevator” for contestants who have later become “businesswomen, doctors or film directors.”
The criteria of the contest has been “modernized,” she said, in that there is no longer an age limit for participants, who can now also be married or transgender.