TVJ, Dabarkads elated by trademark case win: ‘Buong mundo… Eat Bulaga!’
TVJ with fellow original “Eat Bulaga” hosts. Image: Instagram/@tvjofficial
Tito Sotto, Vic Sotto, Joey de Leon (TVJ) and their fellow original Dabarkads were finally able to exclaim once again the tagline of “Eat Bulaga” after they won the trademark case against production company TAPE Inc.
TVJ beamed with pride in a photo they shared that had the “EB” logo behind them, via their Instagram page on Tuesday, Dec. 5.
“Isang libo’t isang tuwa, buong bansa… buong mundo… Eat Bulaga!” their caption read.
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Their fellow hosts celebrated the feat, filling the comments section as well as their respective Instagram pages with an expression of love for their “Dabarkads family.”
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The Intellectual Property Office of the Philippines (IPOPhl) earlier released its decision dismissing the trademark registration of TAPE Inc. for the names “Eat Bulaga” and “EB,” and favoring the position of TVJ that they are the rightful owners of the trademark.
“The petitioners proved that it is the originator and owner of the contested EAT BULAGA mark. Petitioners’ explanation or story on how initially the idea of the EAT BULAGA mark came about did seem believable and credible,” a portion of the IPOPhl’s ruling read.
TAPE counsel, Atty. Maggie Abraham-Garduque, said that the production company will likely file a motion for reconsideration, noting that it will exert all efforts to appeal the IPOPhl’s ruling.
