‘Kris TV’ shows the way | Inquirer Entertainment
Viewfinder

‘Kris TV’ shows the way

/ 12:38 AM July 13, 2011

KRIS Aquino and Chiz Escudero on the show’s first episode

Kris Aquino’s new weekday show, “Kris TV,” got off to a swinging start recently with Senator Chiz Escudero as her buena mano guest.

He turned out to be an inspired choice, because his taciturn temperament provided a bracing contrast to Kris’ signature breeziness. Best of all, their contrasting personalities sometimes revealed an unexpected compatibility that made some viewers muse, “Hmm, they could end up as good friends—at the very least!”

Both are public figures in the different but not all that dissimilar fields of politics and show business (which have often proven to be not so strange bedfellows).

Article continues after this advertisement

But while their styles—and lifestyles—are markedly different, what Kris and Chiz share is with-it candidness that made their conversation spark and sparkle with energy and a certain “flirtatious” excitement.

FEATURED STORIES

The returning talk-variety show host and her new program’s first guest made for a viewable hour that was made even more eventful by shared activities like cooking and, most unexpectedly and thus really surprising choice, tree-planting!

We want to focus readers’ and viewers’ attention especially on this aspect of the first telecast of Kris’ new show, because we believe that it’s an important and relatively unusual production thrust that should be emulated by other programs.

Article continues after this advertisement

Much too often, we criticize local shows for being too “diversionary” in their approach, with “shallow” entertainment as their first and last objective, the better to attract more viewers to get higher ratings, which in turn lead to more advertisers wanting to run their commercials on those popular shows.

Article continues after this advertisement

We submit that what Kris and Chiz did recently is nothing less than another relatively new option that can be beneficial to everyone concerned: Without diminishing the commercial attractiveness of that first telecast of “Kris TV,” it was able to add an extra infotainment element that did the country the service of encouraging viewers to do what Chiz and Kris did—plant tree seedlings.

Article continues after this advertisement

The feature was made even more valuable by Kris’ candid revelation that this was a new experience for her. But she was able to overcome whatever “ickiness” she may have initially felt, because she understood its “mirroring” value to other people, especially the youth.

This “value-plus” use of television for the good of the environment and Filipino society as a whole is worth underscoring further, because if more TV shows do it, it can help transform attitudes and practices in this country in a substantial way. No extra expense is involved, just the savvy use of popular and enlightened personalities to show viewers the way.

Article continues after this advertisement

We hope that, at least once a week, “Kris TV” will do other infotainment features as naturally and successfully as its tree-planting “how-to” demo. This definitely is the way to go, and thanks to Kris and Chiz for so winningly initiating it!

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

TAGS: ABS-CBN, Celebrities, Chiz Escudero, Entertainment, Francis Escudero, Kris Aquino, Kris TV, Television

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

© Copyright 1997-2024 INQUIRER.net | All Rights Reserved

This is an information message

We use cookies to enhance your experience. By continuing, you agree to our use of cookies. Learn more here.