‘Batang San Miguel’ Coco Martin goes on a Sari-Sari Store Tour

SMB is taking icons to the streets. The company’s flagship brand San Miguel Pale Pilsen hits the road with its newest brand ambassador, actor, director, and film producer Coco Martin.

As part of San Miguel Pale Pilsen’s “Pilsen Idol Sari-Sari Store Tour”, Coco is set to meet his fellow “Batang San Miguel” on the streets as he store-hops sari-sari outlets in Brgy. Vasra and Brgy. Culiat, Quezon City.

Coco will hand out San Miguel Pale Pilsen giveaways and valuable merchandise to select sari-sari store owners. The campaign is the brand’s way to reward areas that have achieved high Pale Pilsen patronage nationwide. 

More than the campaign, Coco looks forward to connecting with the fanbase that he has gained through his works on and off camera. “Proud ako sa kung saan ako nanggaling, kung paano ko nabuhay yung pamilya ko at na-fulfill ang lahat ng dreams ko,” Coco shares. “Ganun din ang San Miguel Pale Pilsen, mula noong araw hanggang ngayon, pinaninindigan ng San Miguel ang kalidad na maipagmamalaki natin.”

Then and now, San Miguel Pale Pilsen has played a significant role in shaping Filipino culture by bringing trends and talents together. Expect the iconic beer to mount similar projects as a way of giving back to customers and sari-sari stores, which are among the brand’s strongest sales channels.

ADVT.