Sarah Geronimo, Matteo Guidicelli open production company for Filipino talents during the pandemic
(From left) Matteo Guidicelli, Sarah Geronimo. Image: Instagram/@matteog
Sarah Geronimo and Matteo Guidicelli’s production company, G Productions, started as a joke during the pandemic. But it turned out to be an idea worth pursuing, especially when it comes to bringing the couple’s projects to life.
“G Productions was a project (that) started during the pandemic. At that time, we were shooting videos at home kasi ‘di pa tayo pwedeng lumabas. Sabi namin, ‘Love, gawa nga tayong sariling production company, G Productions.’ Tapos tawanan lang, and then we took it seriously,” Guidicelli said at a brand event, where his wife was also present.
(G Productions was a project that started during the pandemic. At that time, we were shooting videos at home because we weren’t allowed to go outside. We said, “Love, let’s create our own production company, G Productions. We initially laughed it off, and then we took it seriously.)
The actor-TV host then shared that the production company has been co-producing Geronimo’s projects with her label Viva Artists Agency for two years, which includes her music videos and upcoming concert with musician Bamboo on July 7.
Wearing a proud smile as an apparent stage husband, Guidicelli also pointed out that the singer-actress is the “president” of their production company, and who has a say about the direction of their entertainment pursuits.
Article continues after this advertisement“This is hers, [Sarah] is the president of G Productions. She has creative control in doing what she wants. Extra lang ako, I’m just here to support my wife,” he said.
Article continues after this advertisementThe Popstar Royalty, who seemingly blushed at her husband’s words, said she hoped they would have the chance to be involved in producing music and honing the talent and potential of Filipino musicians.
“May mga nakikita kaming potential sa mga artists. [Pero] we feel like kulang ng push. Magaling ang artist na ‘to pero hindi napu-push masyado. Hindi nama-maximize ‘yung talent or capabilities as an artist,” she said. “Even me, [personally], when I hear certain music that’s offered to me, pero iniisip ko na may certain artist na parang mas bagay [for it]. So, I told my husband, ‘Love, it would be nice that in the future, we can also get involved in production, whatever project man ‘yun.”
(We see potential in these artists. However, we feel that they lack the necessary push. This artist is talented, but they’re not being pushed enough. Their talent or capabilities as an artist are not being maximized… Even personally, when I hear certain music that’s offered to me, I think that there are certain artists who would be more suitable for it. So, I told my husband, ‘Love, it would be nice if in the future, we can also get involved in production, whatever project it may be.’)
Guidicelli also revealed that they will put up a new studio called G Studio “at the end of July,” with headquarters to be built somewhere in Alabang, Muntinlupa City.
“I want to make her feel that she can do what she wants to do, with G Productions and Viva. I’m just here to support her. The legs are down here, but it’s all her soul and creativity,” he said.
“My wife has a businesswoman heart eh, it’s inside her. I just like to support her. Sarah is about collaboration and lifting Filipino artists. If we hear her new songs — spokesperson na ko eh — these came from Filipino artists, new Filipino artists,” he further explained.
A giggling Geronimo was shaking her head in response, saying, “I’m more on the creative side lang po eh kasi lumaki akong gan’un. Pero naniniwala po talaga kami na kailangan pag-yamanin ang ating sining.”
(I’m more on the creative side of things because I grew up that way. But we truly believe that we have to enrich our local culture.)
Geronimo and Guidicelli, who tied the knot in February 2020, also admitted that they’re still learning the ropes of being a married couple. “We got married in February 2020, and a week after, lockdown because of COVID-19 happened. We stayed in a condominium for six months, kasama ‘yung aso namin, and it was actually a challenge,” the latter said.
Despite this, the actor said he and Geronimo had a “great time” going through “adulthood” and learning more about each other, although he admitted that he’s the one who’s more likely to track their expenses.
“We loved it and had a great time. But when [the lockdown] started, we thought, ‘This is the first day na adulting na kami. Let’s start this off properly and nicely.’ So I started by opening an excel sheet, and from that day forward, all of our expenses are there… We try to think long term,” he said.
The “Tala” singer was seen nodding her head in agreement, almost as if she’s Guidicelli’s stage wife as well.
“He’s very supportive and helpful sa aming paga-asawa (in our marriage), especially when it comes to handling our finances,” she said. EDV
