Liza Soberano tops ‘most talked about person’ in PH for 2 straight weeks

For the past two weeks, celebrity Liza Soberano has been generating a lot of noise in the entertainment industry.

From Soberano’s social media going dark to the release of her controversial vlog to recent interviews, her rebrand has stirred conversations all over the internet and was met with intense reactions.

This sequence of events have made Soberano the most searched person on Google and tweeted-about person on Twitter in the Philippines for the past two weeks, possibly year.

Based on Google Trends, Soberano has been the most talked about person in the country these past two weeks—peaking with the maximum 100 popularity rating on February 28, 2023, and March 10, 2023. 

The rating is based on the search interests relative to the given region and time, with the value of 50 determining the search term is half as popular.

The actress has been consistently trending on Twitter for the past two weeks.  This has brought to the forefront the topic of love teams.  

A cornerstone of the entertainment industry, Soberano’s statements on the concept of love teams have sparked intense online debate and conversation, with many cheering on the magic of “love team” culture, while others deriding its negative impact on creativity and growth amongst artists and storytelling.

These discussions have been triggered by a series of multiple videos revolving around Soberano, which was initially set off by a controversial vlog episode titled “This is Me” from her own Youtube channel that has garnered 2.1 million views since it was released on February 26, 2023. In the 14-minute vlog, she shared how she felt about her showbiz career. This was met by a barrage of reactions from media personalities, her former management, industry players, and various netizens, which have instigated discussions on the mentality of having “utang ng loob” (gratitude).

An endorsement partnership between Soberano and online payment platform Maya was announced the following day on February 27 and, adding to the stir, was accompanied by the release of their inciting collaborative digital commercial “Hope presents Liza” in which Soberano co-directed and has now accumulated over 18 million views.

Between then and today, multiple interviews have been conducted, guesting Soberano. On March 5, 2023, she was interviewed by fellow actress Bea Alonzo, in which Soberano expressed her sentiments on her career and the industry. On March 10and 14, 2023, a two-episode interview with industry veteran Boy Abunda was released, where Soberano addresses her intentions of her vlog and comments on her former management.

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JPV