‘Shopee’ trends on Twitter after Toni Gonzaga becomes its new endorser   | Inquirer Entertainment

‘Shopee’ trends on Twitter after Toni Gonzaga becomes its new endorser  

By: - Reporter
/ 08:26 PM September 29, 2022

Online shopping app Shopee on Thursday revealed its newest ambassador, TV host and actress Toni Gonzaga, a move that was put under a firestorm of criticism most especially on Twitter.

The charming and classy Toni Gonzaga-Soriano connects with the huge crowd of UniTeam supporters during a campaign rally. FILE PHOTO

MANILA, Philippines — Online shopping app Shopee on Thursday revealed its newest ambassador, TV host and actress Toni Gonzaga, a move that was put under a firestorm of criticism most especially on Twitter.

The topic “Shopee” and “Bye Shopee” trended in Twitter Philippines, garnering 298,000 and over 7,500 tweets as of posting.

Article continues after this advertisement

A number of social media users said they have uninstalled the app on their phone.

“Shopee made a WRONG decision to hire her and lay off some employees,” a social media user said of Gonzaga while alluding to the company’s reported move to downsize the number of its employees in the country in a bid to “optimize” its business.

Article continues after this advertisement

READ: Shopee to downsize PH workforce 

“The marketing team should probably start bidding their jobs goodbye too,” another social media user said.

Shopee, in response to the backlash, told the Philippine Daily Inquirer that it chose Gonzaga due to her “mass appeal” and that it has nothing to do with her political leanings.

JPV
Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

Follow @JEMendozaINQ on Twitter
TAGS: Shopee, Social Media, Toni Gonzaga, trending, Twitter

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

© Copyright 1997-2024 INQUIRER.net | All Rights Reserved

This is an information message

We use cookies to enhance your experience. By continuing, you agree to our use of cookies. Learn more here.