Music festivals are landing on streaming platforms
Singer Colson Baker, also known as Machine Gun Kelly (MGK), performs during his show at the Lollapalooza 2022 music festival in Santiago, on March 20, 2022. Image: AFP/Javier Torres
Doja Cat, Dua Lipa, Lil Nas X and Machine Gun Kelly are some of the big names expected to perform at events like Lollapalooza, Austin City Limits and Bonnaroo, three music festivals in the United States.
While not all fans will be able to attend these events in person, they can still follow their performances on Hulu. The streaming platform has acquired exclusive streaming rights until 2023 for these three festivals. It will stream live concerts at no additional cost to its subscribers.
Bonnaroo, which takes place from June 16 to 19 in Manchester, Tennessee, will host Machine Gun Kelly, Stevie Nicks and J. Cole.
Doja Cat, Dua Lipa, Green Day and Metallica are on the program of Lollapalooza, which will take place in Grant Park in Chicago, from July 29 to 31. Lil Nas X, the Red Hot Chili Peppers, Paramore and SZA will be dancing at Austin City Limits in the fall, Oct. 7 to 16.
“By expanding our partnership with Hulu, even more fans will be able to tune into each of these incredible festival experiences in real-time and enjoy live performances from their favorite artists with the fans on-site,” added Charlie Walker, Partner, C3 Presents.
Since the COVID-19 pandemic, streaming concerts have been a big draw on social networks, a new market that now seems to interest even the streaming platforms. JB
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