King of Talk Boy Abunda is now Boy Bondat’s Franchise Brand Ambassador

/ 12:01 AM October 07, 2020
Carlito Macadangdang - Boy Abunda - Jonathan So

TV’s King of Talk Boy Abunda poses Siomai King owners Jonathan So (right), president and CEO, and Carlito Macadangdang, vice president and CFO).

TV’s King of Talk Boy Abunda has just signed a partnership with Siomai King, the flagship franchise brand of JC Worldwide Franchise Inc., as its Franchise Brand Ambassador for Boy Bondat, its all-Filipino favorite dish line-up.

Siomai King has gained a reputation for conceptualizing the country’s first online franchise business platform, which brings authentic easy-to-cook Chinese dishes to Filipino homes.


In contrast, Boy Bondat offers an all Filipino dish line-up that includes one of the best tasting Beef Pares in the market. Also included is its signature Sisig, which comes in regular and spicy variants.

These dishes are considered by most Filipinos as an “essential must-have ulam.”


Jonathan So, president and CEO of Siomai King, is thrilled to have Boy Abunda representing  Boy Bondat.

“He is the perfect person to represent Boy Bondat. He has the character. He loves everything positive about being a Filipino, and he’s proud to be one,” says So.

Boy Abunda

Versatile TV host, publicist, and talent manager Boy Abunda is now Boy Bondat’s Franchise Brand Ambassador.

Carlito Macadangdang, vice president and CFO of Siomai King, is just as enthusiastic.

“Tito Boy Abunda is the type of person that is simple and humble but packs a lot of positive reputation,’ Macadangdang says. “That is one of his characteristics and the reason why he is adored by many in the industry [showbiz]. And in more ways than one, Boy Bondat’s dish lineup represents the same. That’s why we can’t think of anyone representing Boy Bondat other than Tito Boy Abunda.”

Boy Abunda signs contract with Siomai King

King of Talk Boy Abunda signs contract with Boy Bondat.

Boy Bondat offers easy-to-cook frozen food packs that can turn the usual meal into a unique flavorful dining experience.

Order online today through and experience that unique Filipino taste that only Boy Bondat can give.

Jonathan So - Boy Abunda - Carlito Macadangdang

Boy Abunda signs his contract with Siomai King’s top executives — Jonathan So, president and CEO, and Carlito Macadangdang, vice president and CF).

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TAGS: Boy Abunda, Boy Bondat, Carlito Macadangdang, JC Worldwide Franchise Inc., Jonathan So, Siomai King
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