Snoop Dogg is launching a red wine in partnership with an Australian winery themed after the “convicts turned colonists who built Australia.”
The winery: 19 Crimes.
The premise: The winery celebrates the exiled men and women of 18th-century Britain, which banished criminals who were found guilty of at least one of 19 crimes to live in Australia.
The face of their newest wine: Snoop Dogg, whose rap sheet includes convictions for drug and weapon possessions. He was also famously acquitted of murder charges in the 1990s.
Called Snoop Cali Red, the red wine will mark the first California wine for 19 Crimes.
A rendering of the 19 Crimes Snoop Cali Red wine bottle. Image: 19 Crimes via AFP Relaxnews
“I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” said Snoop Dogg in a press release.
Snoop Cali Red is set to hit shelves this summer.
It’s the latest food and drink-related project for the rapper and hip hop star. Along with his improbable hit show “Martha & Snoop’s Potluck Dinner”on VH1, Snoop Dogg has also been an ambassador for booze brands like Colt 45 Blast, St. Ides and Landy Cognac and launched a cannabis company that sold edibles like chocolate, gummies and fruit chews.
He joins a long list of hip-hop artists and rappers with booze brands and partnerships including Drake, Jay-Z, Diddy and 50 Cent. JB
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