‘No lawsuits, no cease and desist’: Kylie Jenner denies filing case against clothing brand over use of ‘rise and shine’

Image: Instagram/@kyliejenner

Kylie Jenner denied sending a cease-and-desist letter to a clothing company selling shirts with “rise and shine” prints. The celebrity billionaire allegedly sent it to Cased Clothing, a clothing brand for motorsports enthusiasts.

“I have not sent any Rise and Shine cease and desist letters,” Jenner said on Twitter today, Nov. 11. Jenner appealed to the public to not believe everything they read online.

“Rise and Shine was an unexpected moment,” she said. “I had a lot of fun with it, and I have laughed so hard seeing everyone’s memes since the video came out a few days ago.”

guys, please don’t believe everything you read. I have not sent any Rise and Shine cease and desist letters. 🤦🏻‍♀️ Rise and Shine was an unexpected moment.. I had a lot of fun with it, and I have laughed so hard seeing everyone’s memes since the video came out a few weeks ago..

— Kylie Jenner (@KylieJenner) November 10, 2019

A few minutes later, Jenner also tweeted, “[There] are no [lawsuits], no cease and desist letters. Happy Sunday.”

there are no law suits, no cease and desist letters. Happy Sunday

— Kylie Jenner (@KylieJenner) November 10, 2019

Cased Clothing already responded to the issue last Nov. 1 on its Facebook page.

“You may have seen CASED on the news regarding Kylie Jenner & the rise and shine slogan,” the company said. The clothing brand then stated that it is closing its website until the “drama” “blows over.”

“We currently do not and have never had a problem with Kylie Jenner,” the company clarified. “We are unsure where this all started and we do not want to be involved.”

https://www.facebook.com/casedclothing/photos/a.1756467961312400/2214273835531808/?type=3&theater

Jenner took a screen capture of the statement today and posted it on her Instagram Story.

Jenner screen captures Cased Clothing’s statement. Image: Instagram story/@kyliejenner

She thanked the company for clearing the issue up.

https://www.instagram.com/p/B3vcLWLnlVJ/

After Jenner’s “rise and shine” video became viral last month, the entrepreneur began selling the merchandise on her shop. Jenner sold hoodies with her face and the slogan, “riiise and shiiinee” as seen on her shop’s Instagram, Oct. 18. Jenner has also applied to trademark the phrase for her clothing and cosmetic brand. JB

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