The secret to Alex’s vlogging success

Alex Gonzaga and her boyfriend Mikee

Alex Gonzaga admitted that, at 30, she still follows the curfew enforced by her parents. Every day, the
actress-TV host is expected to be home by midnight.

“Sometimes, this gets extended up to 1 a.m., but since Mikee is so OA (overacting), he makes sure to bring me home at 11 p.m.,” said Alex, referring to businessman Mikee Morada, her boyfriend for over a year now. “He has no problem with the arrangement, because his parents also impose curfew on his sisters.”

Alex said that of all her suitors, it was only Mikee who has family values similar to hers. “We’ve been raised the same way. He respects my dad’s restrictions. I guess that’s why my parents adore him,” Alex told reporters on Monday at a gathering to launch her as the newest brand ambassador of Krem-Top coffee creamer.

What endeared Mikee to Alex was that “he is a funny guy. He’s better at comedy than I am. Had I known earlier, I would have gone out with Empoy (Marquez) or Kuya Long (Mejia) before—this would have spared my heart from getting broken,” she quipped.

Alex’s YouTube channel, which was put up only six months ago, has over 660,000 subscribers now. She was convinced that the key to her channel’s success was that she often shared glimpses of her life, as well as that of her equally
famous family: sister Toni, nephew Seve, parents Pinty and Bonoy, and brother-in-law Paul Soriano.

“Ate liked the story I did on our recent trip to Europe. That way, she got to look back at the memories we made while we were there,” she pointed out. “Mommy Pinty is OK with vlogging, too, except for the times when she got angry because I’d shot videos of her without makeup, then I put emojis over her face.”

Asked for pointers on how to be an effective vlogger, Alex said: “Don’t overdo it. Yes, you should give people unusual things to watch, but this should come out naturally. Whenever I get invited to lectures or seminars, I always say, ‘Vlog about things you’re passionate about, so it will not feel like you are working.’”

Part of being a vlogger was managing comments well, said Alex: “There will always be bashers, but their number is minimal compared to, say, the 3,000 good comments I receive for a vlog entry. Most are so touching that I don’t care about bashers anymore,” she explained.

The actress-TV host said she decided to start a vlog after receiving positive feedback from her followers on the “Tinang and Seve” video she posted on her Instagram Stories. “That ran for just a minute, so they wanted more of that kind. I found fulfillment in making it,” Alex said. “I asked my sister to join me, but Ate said she was too lazy. I then met a team that eventually helped me with the channel, and everything fell into place.”