Animal cruelty takes center stage in ‘Ferdinand’

The titular bull, Ferdinand, is a domesticated animal

Issues surrounding the controversial Spanish custom of bullfighting are given the animated treatment in “Ferdinand,” a decent but routine drama about the titular bull, Ferdinand (voiced by John Cena), who refuses to participate in the brutal tradition.

This makes him a misfit in a group of aggressive fellow bulls, so his escape from the ranch—and a doomed fate in the arena—is especially momentous.

Ferdinand soon becomes the cherished pet of a kind farmer (Colombian singer Juanes) and his loving daughter (Lily Day), content with his freedom.

But he eventually ends up in his old chaotic environment anew, seemingly trapped, but now armed with the knowledge that he can always escape a cruel death at the hands of a star matador (Miguel Angel Silvestre).

“Ferdinand,” while meticulously presented, isn’t necessarily a standout, visually. Designs look recycled, and most of the characters don’t look very appealing, lacking unique, distinguishing qualities that make them more sympathetic.

The critters often find themselves in contrived situations.

It also offers few surprises story-wise and many scenes in the first hour feel like fillers—including that unlively dance-off participated in by the less-than-cute critters.

Contrived humor and situations aside, it effortlessly brings awareness to animal cruelty issues, à la “Babe” and “Okja,” offering a meaningful, lingering message about their ethical treatment, to viewers of all ages.—OLIVER PULUMBARIT