MANILA, PHILIPPINES – San Mig Light celebrates binibinis from all around the Philippines in the best way possible – by recreating San Miguel’s iconic Binibini commercial, and adding a modern, empowered spin to it.
The new web film features five amazing Filipina talents, all beautiful in more ways than one, and who excel in their own respect, in fields that are more popularly dominated by men. There’s Rome Trinidad, a hard-hitting MMA fighter who has won several medals in both local and regional competitions. Mary Diane Lesiguez, a licensed chemical engineer and environmental management specialist based in Cebu. Jessa Bondoc, a fearless firefighter from the San Juan City Fire Station. Chezka Gonzales-Garrido, a licensed pilot who flies private planes. Lastly, Charmaine Gallardo, Jennifer De Vera, and Rachel Sasing have performed all over the world as the acclaimed classical guitar ensemble Triple Fret.
Aside from the women featured the film, a female team worked behind the scenes to enable its creation, including director Jelise Chung, assistant director Christine Blando, broadcast producer Mariel Icban-Cruz, production designer Veronica San Antonio, and production manager Kim Ang. The McCann
Worldgroup team that conceptualized the material is headed by Managing Partner Mitzie Lim-Nacianceno.
This new video gives viewers something to talk about over bottles of San Mig Light. Light on the stomach and with only 100 calories, San Mig Light is the perfect partner for interesting and enjoyable sessions of mahaba-habang inuman. Drink Responsibly.
ADVT.