Sarah, Alden find common ground

Stars from rival networks have joined forces for the latest Cebuana Lhuillier TV commercial.

“Popstar Princess” Sarah Geronimo and “Pambansang Bae” Alden Richards share the screen with the former’s mother Divine Geronimo to endorse the products and services of the company, which has evolved from a pawnshop into a microfinancial business offering loans and insurance.

Sarah has been an endorser since 2008, while Alden became the brand’s endorser last year and has since headlined a three-part series of remittance commercials.