The 'G-Dragon effect' | Inquirer Entertainment

The ‘G-Dragon effect’

/ 08:34 PM March 09, 2017


Image: TvN

It’s no secret that BIGBANG’s leader, G-Dragon, is a very influential idol, with market-shaping powers.

GD is a known shoe collector who often posts photos of his shoe collection on his Instagram account.


Image: TvN

The Korean superstar does not just beat other celebrities in purchasing limited edition shoes; he can raise the prices of products, and this is called the “GD effect.”


The term GD effect was coined by South Korean host Defconn during one of his shows in March 2016, KPop Herald reports.


Image: TvN

According to Defconn, the shoes that GD wore for Infinite Challenge soon sold out. Note that this pair of shoes were shown onscreen for only a few seconds.

Defconn claims that without the GD effect, the shoes would have been left on the shelves.

“The price of the shoes soars because you (G-Dragon) wear it! Don’t wear those!” Defconn said.

For the latest Korean Entertainment news, watch K1 Headlines on Viu for free forever! JB

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TAGS: BigBang, G Dragon, K-Pop, Viu

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