The ‘G-Dragon effect’
Image: TvN
It’s no secret that BIGBANG’s leader, G-Dragon, is a very influential idol, with market-shaping powers.
GD is a known shoe collector who often posts photos of his shoe collection on his Instagram account.
Image: TvN
The Korean superstar does not just beat other celebrities in purchasing limited edition shoes; he can raise the prices of products, and this is called the “GD effect.”
The term GD effect was coined by South Korean host Defconn during one of his shows in March 2016, KPop Herald reports.
Image: TvN
According to Defconn, the shoes that GD wore for Infinite Challenge soon sold out. Note that this pair of shoes were shown onscreen for only a few seconds.
Article continues after this advertisementDefconn claims that without the GD effect, the shoes would have been left on the shelves.
Article continues after this advertisement“The price of the shoes soars because you (G-Dragon) wear it! Don’t wear those!” Defconn said.
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