The Super Skin Transformation

Super Mom Marian Rivera-Dantes shows how soap-damaged skin can be restored to being completely nourished

Moms are heroes, no question. They will go to extraordinary lengths to make sure their family gets the best care they can provide. But there is a battle where even moms are tricked into thinking they have won, and could potentially harm their and their babies’ precious, soft skin. However, with the help of JOHNSON’S®, moms can become super moms by saving soap-damaged to complete nourishment!

At the JOHNSON’S® Supermoms’ Transformation event, its new ambassadors, supermom Marian Rivera-Dantes and Baby Zia, were unveiled. The event showcased how moms can become supermoms by helping save skin from being soap-damaged.

“We grew up in a society where that squeaky-dry feeling is the desired feeling after taking a bath. However, more than half of Filipino moms do not know that this actually means that their and their babies skins are already soap-damaged, and it is an unseen battle they are currently facing,” shared JOHNSON’S® Franchise Marketing Manager Bessie Campillo. “As a company who has been at the helm of helping Filipino moms show the best kind of care they can give their babies, we at J&J Philippines are happy to introduce JOHNSON’S® Milk+Oats™ – our best-ever variant that will help address the under-recognized problem of soap-damaged skin among babies, toddlers, and even moms!”

In a study conducted by J&J among moms, they were asked to assess their babies’ skin health. Only 10% believed theirs had dry skin, yet, after diagnosis, they found out that 60% of their babies have clinically-visible dry skin. Clearly, most moms are being misled into believing their babies’ skin are in the pink of health. Fact: the resulting after-bath squeaky feeling from using bar soap is already a clear indication of dry skin – even without visible flaking or roughness.

The Transformative Journey from Soap-Damaged Skin to Nourished Skin

During the launch event, Marian, together with the guests, undertook the Supermoms’ Transformation, a Z-shaped activity area designed to help them go from being a regular mom to being a Supermom! The first phase of the guests’ Supermoms’ Transformation informed them of the hazards posed by squeaky-dry skin caused by using family bar soap, visualized by the rapid drop of moisture through the “healthy skin meter”, with the soap being cast aside afterwards.

Next they were introduced to the super powers of milk and oats – two potent ingredients specifically formulated to restore soap-damaged skin to its healthy, moisturized state. Demonstrated through a fun, ingredient-catching game, the healthy skin meter was immediately filled up by the power of Milk + Oats.

To provide solid, scientific background on the effectiveness of Oats on skin, Dr. Ma. Victoria Dizon informed the guests of its gentle, skin-friendly moisturizing properties ideal for baby and mommy use. For a first-hand experience of the power of the new JOHNSON’S® Milk+Oats™ baby bath and lotion, guests applied the products on their skin, with the healthy skin meter instantaneously detecting the increase in moisture.

Finally, bedecked with several “super items” (armband, gloves and cape) collected from the previous areas, the last phase of the Supermoms’ Transformation sees guests become Super Moms: transformed by the knowledge of harmful soap experience and the restorative power of Milk + Oats! After completing her own transition into a Super Mom, Marian congratulated all the moms for their super transformation, and related her own eye-opening experiences in the world of motherhood.

The Supermoms’ Transformation journey was made more super with milkshake refreshments, oatmeal cookies and even a complete bath time set of JOHNSON’S® Milk+Oats™ that were given to the attendees to complete their experience to a healthy and nourished skin transformation.

#IbalikAngFeeling ng Healthy Skin

Marian and JOHNSON’S® believe our babies deserve only the best kind of care, which is why she and Baby Zia are now the faces of JOHNSON’S® Milk+Oats™ baby bath and lotion to help mothers—first-time or not—become the Supermoms their babies deserve. Let the Super Skin Transformation begin, #IbalikAngFeeling ng healthy skin with JOHNSON’S® Milk+Oats™

JOHNSON’S® Milk+Oats™ baby bath and baby lotion are now available in leading supermarkets, drug stores, and department stores nationwide for Php100.75 and Php168.25, for 200ml, respectively.

It is also available on ZALORA, Asia’s leading online fashion destination. Visit www.zalora.com.ph/johnsons-ph to choose over 1,000 brands and shop with ease as ZALORA offers 30-day free returns, speedy delivery as fast as 1-3 days in Metro Manila, and multiple payment methods including cash on delivery. ADVT.