Rain sets up own agency

(OSEN)

Korean singer Rain set up his own agency Rain Company, with a differentiated management system, on Sunday.

“The company officially signed a contract with Rain on Oct. 1,” said an official from the label. “It will graft the management styles of U.S., where an array of staff with top abilities in different fields take part in the agency.”

Under the new system, expert-led teams will handle each segment such as K-pop, film, drama and overseas activity, rather than one person taking charge of everything.

The agency will not only focus on Rain’s personal activities, but it will also work on developing new artists.

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