Arnee Hidalgo, former contestant on “The Voice of the Philippines,” is the new face of BYS cosmetics.
Originally from Australia and brought by iFace Inc. to the country, the brand encourages women to embrace their inner fashionista, like Arnee.
A devoted mother who actively pursues her dreams, she inspires other Filipino women to be fierce and fearless.
Arnee, her composer/director brother Jeffrey Hidalgo, choreographer Ickay Eusebio and stylist John Lozano collaborated on a music video for BYS.
The brand is available exclusively at SM stores and selected Watson’s stores. As part of the campaign, Arnee will have a series of mall shows nationwide.
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