MANILA, Philippines—For the return of one of its most successful TV series, FOX Philippines is anticipating ratings to go through the roof as it did on October 2014 on the season 5 premiere of “The Walking Dead.”
The hit post-apocalyptic drama series from the US garnered the highest-rated telecast ever for the channel, beating season 4 premiere by 57 percent in terms of total number of viewers and making it the top pay channel during the 8:55 p.m. telecast on Oct. 13, 2014.
FOX Philippines is confident these results will be replicated or exceeded by viewers tuning in to the channel when the second part of “The Walking Dead” season 5 premieres on Feb. 9, 11:35 a.m., with a primetime replay at 8:55 p.m.
The premiere of the first part of “The Walking Dead” season 5 allowed FOX to edge out other pay channels such as Cinema One and PBO with ratings of 1.869 for adults aged 16 to 49 in the primetime telecast of the show. The combined ratings for the first episode of season 5—which included parallel play (one hour after the US telecast), primetime and quick replay (9:50 p.m.)—amounted to 2.775 for adults aged 16-49, registering a 64.1 percent increase over the launch of part 2 of season 4 at 1.691.
This significant increase in viewership indicates that fans of “The Walking Dead” are progressively tuning in to FOX to catch up on the story of Rick Grimes and his ragged band of survivors, making it highly likely that more fans in the Philippines will watch the premiere of part 2 of season 5.
Even the four-day marathon of previous seasons of the series garnered some of the highest daily averages ever recorded for the channel, particularly on Oct. 11, Oct. 12 and Oct. 13. With the strongest ratings ever recorded for the channel being attributed to “The Walking Dead,” it’s no stretch to say that FOX is widely considered the leading source for all things related to this highly successful zombie apocalypse drama.
Because the channel is anticipating ratings success for the show, the launch of one of the most important projects of FOX in 2015 will also be coinciding with the premiere of part 2 of “The Walking Dead.”
On Feb. 9, FOX will also be initiating a global refresh, sporting a new look and feel that more consistently conveys the thrust and direction of the channel in service of its viewers. Fans tuning in to the show’s second-half premiere will be the first to see FOX’s new look as it is implemented across all platforms.
Catch the premiere of the second half of “The Walking Dead” season 5 on Feb. 9, 11:35 a.m., immediately after its US telecast, and 8:55 p.m. Die-hard fans can also tune in for the quick replay of the episode at 9:50 p.m. to immediately relive the excitement of the return of “The Walking Dead” Season 5, only on FOX.
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