Arnel Pineda and Rene Walter of Sanre Entertainment at the launch of Asian Music Camp in Edsa Shangri-La hotel. PHOTO BY POCHOLO CONCEPCION
MANILA, Philippines–Filipino rock star Arnel Pineda, lead singer of the United States-based band Journey, wants to pay it forward–in a grand manner by launching “Asian Music Camp,” a talent search for the best bands that would be chosen by online votes.
Professional and amateur bands from Asian countries without any record contracts are invited to submit “raw” demo music videos of one cover and one original song, both in English, to asianmusiccamp.com.
At stake: cash, record contract and management deal worth $1 million.
Pineda is partnering with an international talent and management group, Sanre Entertainment, for the project, which will culminate in a reality TV show finals night.