“As much as people would want to assume that, it’s absolutely not true,” festival executive producer Conchitina Herrera said during a press con on Tuesday. Herrera described the persistent rumors as “very serious allegations.”
The festival, set Feb. 22 and 23 at the Global Logistics Gateway City in Clark, Pampanga—was being funded by “multiple revenue sources,” she said. “We have corporate sponsors like Smart. We have ticket and concessionaire sales. These… are enough to make a festival successful.”
She’s been in the events [management] business for 17 years, said Herrera, who also organizes Philippine Fashion Week. “I know how to make an event happen.”
The outdoor festival will be headlined by American rock band Red Hot Chili Peppers, DJ and record producer Kaskade, hip-hop artist Kendrick Lamar, and nine other foreign acts. Also playing are over 40 local bands and artists led by Up Dharma Down, Radioactive Sago Project, Sponge Cola, Itchyworms, Rocksteddy and Abra.
Asked if she was concerned about potential concert-goers doubting the integrity of 7107, Herrera said: “I can’t control what they believe and how they will react. What I can control is how forward we [as organizers] are in addressing matters like that.”
Meanwhile, she said, ticket sales “are pretty much right on target— already at 65 percent, and we have another month to go.” Target attendance is 20,000, “but we have prepared the venue for 35,000.”
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