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For films, Super Bowl provides super stage

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This undated publicity film image released by Paramount Pictures shows, from left, Zachary Quinto, as Spock, Benedict Cumberbatch as John Harrison, and Chris Pine as Kirk, in a scene in the film, "Star Trek Into Darkness," from Paramount Pictures and Skydance Productions. "Star Trek Into Darkness" was one of several upcoming films to receive spotlight treatment with an ad that aired during Super Bowl XLVII on Sunday, Feb. 3, 2013. AP/Paramount Pictures, Zade Rosenthal, File

The Super Bowl resembled a trip to the movie theater with several potential summer blockbusters airing new ads.

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