He really is more than a businessman. Jay-Z’s partnership with Samsung for his new album, “Magna Carta Holy Grail,” is another sign of how musicians are finding new ways to push, sell and promote their music, and how the multiplatinum performer — who famously rapped “I’m not a businessman, I’m a business, man” — continues to leverage his enduring popularity into a successful brand.
Jay-Z is teaming up with Samsung to release his new album, unveiling a three-minute commercial during the NBA Finals and announcing a deal that will give the music to 1 million users of Galaxy mobile phones.
By Giles Hewitt
A breakthrough year for “brand Korea” – led by the rapper Psy and electronics giant Samsung— has boosted efforts to promote a country that still feels overshadowed, under-appreciated and misunderstood.