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By Mesfin Fekadu
One Direction is Pepsi’s newest pop star. The soda company is partnering with the British boy band and National Football League star Drew Brees for an ad that will debut this week. The clip shows One Direction and Brees in a head-to-head competition for a can of Pepsi. Brees also performs with the group. It’s part of Pepsi’s “Live for Now” campaign, which has also featured Nicki Minaj and Katy Perry.
Jessica Sanchez, arguably the hottest half-Pinoy singer in the world today, is set to be launched this week as a Jollibee endorser. Two months ago, a source told the Philippine Daily Inquirer that the deal was worth as much as her Bench contract, “at least six figures in US dollars.”
By Jennifer Peltz
The Beastie Boys’ Adam Yauch rapped that he wouldn’t “sell my songs for no TV ad.” His will shows he wanted to make sure that held true after his death, too.
By Nestor U. Torre
Some years ago, advertisers in this country pledged to support only child-friendly shows and withdraw their all-important spots from programs that polluted the broadcasting environment. Alas, the pledge has remained a hollow promise.
By Dolly Anne Carvajal
The advertising agency that produced a Lactum TV commercial has issued an official statement refuting what I wrote in my column last January 30 about the tension that transpired between product endorsers Claudine Barretto and Carmina Villarroel during the shoot.
A mascara ad featuring Taylor Swift has been pulled from US magazines following a complaint that it had been digitally altered to enhance the looks of the chart-topping country music star.
By Nestor U. Torre
MANILA, Philippines—For years now, some members of the advertising industry have pledged to place their ads and commercials only in publications and programs that are responsible, cognizant and protective of the rights and welfare of minors. In actual practice, however, that vow has generally remained just a pledge—until the recent “Willing Willie” controversy over the [...]
MANILA, Philippines—CDO Foodsphere Inc. on Friday announced it, too, was pulling out ads from the beleaguered “Willing Willie” show. “True to our statement dated March 31, 2011, this is to announce that our sponsorship in Willing Willie will already end on April 9, 2011,” the food firm said in a brief statement posted on its [...]
By Karen Boncocan
MANILA, Philippines—The country’s largest pawnshop chain, Cebuana Lhuillier Pawnshop, has joined three other companies that pulled out ads from “Willing Willie” television show. In a statement posted on its Facebook page Friday, Cebuana Lhuillier said it has decided “to temporarily suspend its segment sponsorship in the said show, effective April 11, 2011, while resolution on [...]
By Karen Boncocan
MANILA, Philippines–(UPDATE) Procter & Gamble Philippines has suspended ad placement on “Willing Willie” amid a child abuse controversy hounding the top-rating television show’s host, the multinational company announced Thursday. P & G consumer relations manager Sol Liboro said the company was taking the macho dancing episode on the TV5 game show seriously and has “suspended [...]
VILMA Santos-Recto, governor of Batangas and Bear Brand milk endorser for many years now: “Acting is in my blood but it’s now behind my task as a public servant. I prioritize health programs for my constituents and still actively support the Laki Sa Gatas Nutrition Education Advocacy. I encourage my sons to eat healthy. I [...]