By Nestor U. Torre
Advertisers spend megmillions on big campaigns for products and services, coming up with new commercials that compete for viewers’ attention with all sorts of soft- or hard-sell gambits. What makes us love some of them—and love to hate the rest? We asked around and got the lowdown from people on both sides of the “love-hate” dichotomy.
The 6-year-old daughter of the late Anna Nicole Smith is walking in her mother’s shoes, taking a starring role in the spring ad campaign for Guess Kids.
By Andy Bais
RITA Malbarosa, housewife: “I am amazed at the barrage of product promotions, teleserye trailers and celebrity testimonials in between segments of a popular drama series. The daily installment is divided into four segments. In between segments are the advertisements crowded at five- to seven-minute intervals. I conducted a time and motion study, and within each interval, 15 products, three teleseryes and celebrity plugs for the show were presented!
LOS ANGELES—Kim Kardashian wants Old Navy to stop using a lookalike to advertise its clothing.