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Viewers nix product placements and tie-ups

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We join many viewers in noting with alarm the return of “commercial product placements and tie-ups” to both the big and small screens this season.

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TV spots we love … to hate

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Advertisers spend megmillions on big campaigns for products and services, coming up with new commercials that compete for viewers’ attention with all sorts of soft- or hard-sell gambits. What makes us love some of them—and love to hate the rest? We asked around and got the lowdown from people on both sides of the “love-hate” dichotomy.

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Anna Nicole Smith daughter a Guess model

This campaign ad image provided by Guess? Inc., shows 6-year-old Dannielynn Birkhead. Birkhead, the daughter of the late Anna Nicole Smith, is walking in her mother's shoes, taking a starring role in the spring ad campaign for Guess Kids. AP/Guess? Inc.

The 6-year-old daughter of the late Anna Nicole Smith is walking in her mother’s shoes, taking a starring role in the spring ad campaign for Guess Kids.

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Excessive number of commercials scored

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DE CASTRO. No side comments, please.

RITA Malbarosa, housewife: “I am amazed at the barrage of product promotions, teleserye trailers and celebrity testimonials in between segments of a popular drama series. The daily installment is divided into four segments. In between segments are the advertisements crowded at five- to seven-minute intervals. I conducted a time and motion study, and within each interval, 15 products, three teleseryes and celebrity plugs for the show were presented!

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Kim Kardashian sues Old Navy over lookalike in ads

Kim Kardashian

LOS ANGELES—Kim Kardashian wants Old Navy to stop using a lookalike to advertise its clothing.

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