Big stars not always on top taxpayers list



Just because they’re bankable doesn’t mean they always get top-billing on the taxpayers list.

Fourteen show biz personalities, led by TV host Kris Aquino, made it to the Bureau of Internal Revenue’s (BIR) 2011 list of Top 500 individual taxpayers.

Only seven of them are consistent top earners, having appeared on the BIR list for three consecutive years (2009, 2010, 2011). They are Kris, Willie Revillame, Manny Pacquiao, John Lloyd Cruz, Piolo Pascual, Sharon Cuneta and Kim Chiu.

Quite noticeable is the constant shift in the ranking of celebrities. Some of them appeared on the list for only one or two years. In 2009, 14 personalities were likewise on the list. But in 2010, there were a total of 24.

Kris, youngest sister of President Aquino, paid P49.8 million in taxes for the year 2011. Augmenting her income from numerous TV shows and a single film that year (“Segunda Mano”) was a virtual shopping list of product endorsements—from seasonings to petroleum and beauty products. (At the latest count, she has 20 such endorsements.)

Number 2 top celebrity taxpayer for 2011 was comedian Vic Sotto (19th overall, P14.7 million). The host of GMA 7’s “Eat Bulaga” and TV5’s “The Million Peso Money Drop” also endorsed a number of products—from laundry detergent to cough medicine—and made two movies in 2011. Vic was likewise on BIR’s 2009 list, but not 2010.

In third place was “Eat Bulaga” cohost Joey de Leon (28th overall, P12.5 million). Joey endorsed six products—from telecoms to doughnuts—and appeared in two Star Cinema movies in 2011. Joey was not on the 2009 and 2010 list.

Filipino-British model, actor, and TV host Derek Ramsay (120th overall, P7.1 million) broke into the top 500 in 2011— having made two films, several TV shows, and four product endorsements.

TV and movie hunk Piolo (123rd, P7 million), who endorsed 17 products, made no movies, but regularly appeared on four TV shows in 2011.

Like Piolo, Chinese-Filipino actress Kim (133rd, P6.7 million) was a consistent top earner for those three years. She was especially busy on TV in 2011, appearing in five teleseryes and endorsing 17 products.

Drama heartthrob John Lloyd (205th, P5.4 million), made no movies and appeared only in one teleserye in 2011 (“Imortal”), but had 16 product endorsements.

Rounding up the roster of show biz celebs among 2011’s top 500 were Manny Pacquiao (158th, P6.1 million), Michael V (178th, P5.9 million), Willie Revillame (181st, P5.85 million), Ogie Alcasid (184th, P5.81 million), Sharon Cuneta (191st, P5.7 million), Ryan Agoncillo (194th, P5.6 million), and former president and actor Joseph “Erap” Estrada (490th, P3.5 million).

Except for Erap, Michael V, Ogie and Ryan, all of the top celebrity earners appeared on the BIR list from 2009 to 2011.

Dropped from list

Sarah Geronimo, who occupied 261st place in 2009 and 67th spot in 2010, didn’t make it to the 2011 list. The singer-actress-TV host currently endorses 17 products.

Marian Rivera was 62nd in 2009 and 86th in 2010. Like Sarah, she did not appear on the 2011 list. Marian endorses 13 products.

Other celebrities on the 2010 list but not on the 2011 list were Bea Alonzo, Boy Abunda, KC Concepcion, Dingdong Dantes, Ai-ai de las Alas, Gerald Anderson, Carmina Villaroel, and Chris Tiu.

Tax cases


Controversial film director Carlo J. Caparas was the top celebrity taxpayer in 2010 (P65.6 million), but was nowhere on the 2011 list. And in the eyes of the BIR, Caparas owes the government much more. In 2011, the bureau filed a P102-million tax evasion case against Caparas, stemming from a P1.3-billion contract with the Philippine Charity Sweepstakes Office (PCSO) to produce two TV shows. The case has yet to be resolved.

Boxer, TV host and Sarangani Rep. Pacquiao has also been involved in a legal tussle over his taxes.  The BIR filed a case against Pacquiao to compel him to submit tax records in connection with its ongoing probe on his alleged failure to pay the right taxes in 2010. Although the city prosecutor dismissed the case last year, the BIR has filed an appeal.

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  • Jeffrey Aquino

    I wonder why Anne Curtis is not in the list of top taxpayer, her face is all over the big billboards in the metropolis, she have numerous tv commercials, made movies in 2012, she have tv shows and if remember it correctly, she also had a concert? Did she not earn enough in 2012 for her to qualify in the list..? just asking..:)

    • sfgurl

      I agree. She’s the first showbiz personality that came to my mind who should be on the list. Shouldn’t BIR be investigating her, too?

      • hustlergalore

        somebody is also investigating her twitter spam followers. LOL

    • tagaDumantay


    • Abe Araquil

      abs cbn talents are buy one take one, at the same time more on press releases and paddings.

    • Budsky

      I think the year involved is 2011. Maybe next year, Anne will be in the list.

  • Kiro Nazakato

    BIR please, c/o of Kim Henares. Will you please look into the name of the celebrities mentioned here. Dito lang kau magsimula, sa mga taong ito, you have a mountain of load work na, na seguradong magkaqualify as tax evaders. Unang una na si Manny Pakyaw, Willie Revillame, Sarah Geronimo at John Lloyd Cruz(sandamukal din endorsements at pelikula nitng dalawa na ito), pero kulelat sa pagbabayad ng taxes. Vice Ganda, Anne Curtis, Tony Gonzaga, Marian Rivera, Michael V, Richard Gutitierez, Luis Manzano, Billy Crawford, et al. Pag di kau nag initiate action, pagtatawanan lang kayo mga ito. Philippine Inquirer is leading you to this list, gumalaw naman kau, Kim Henares!!!

  • wawa2172

    Only fixed income earners pay taxes dutifully. Professionals specifically lawyers and doctors are not listed as top tax payers. Lawyers like Cruz and Marcelo of The FIRM who cornered big government projects are not on the list. Showbiz personalities specifically those with ABS-CBN remain untouchables. Worst are the businessmen who evade paying taxes dahil lugi raw, most do not issue receipts and are selling smuggled goods including rice. Well, its fun in the Philippines where BIR always miss their collection targets.

  • Elizabeth Bennett

    Good for Kris Aquino, at least honest sa pagre-report ng earnings. Siempre, ikaw na ang maging sister ng Presidente ng Pilipinas, dapat lang she is a good example, ‘di ba? Plus the fact that she’s really working hard, kaya work and work hanggang mainit at pansin pa ng network, fans and AD cos., dahil everything will be gone pag matanda at laos na. I know naman she will have lots of money to back her up in her golden years.

  • Kiro Nazakato

    That is why i admire Kris. She has got a good heart!! and she is honest!!! She is paying her taxea consistently, and has been one of the country’s biggest taxpayers for successive years!!! Good luck to you Kris!!! We are four-square behind you!!!

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