10:06 AM April 13th, 2013

By: Joseph R. Atilano, April 13th, 2013 10:06 AM

I have always viewed Demi Lovato as a hard worker when it comes her desire to improving her vocal range and delivery. For me, that is the quality about her that is right away noticeable. Even though she isn’t the best singer around by any stretch of the imagination, she has improved significantly as evidenced in each succeeding album she has released.

“Heart Attack” follows where Demi’s biggest previous hit to date, “Give your Heart a Break,” had left off. It continues the theme of dealing with distress and burnout from relationships. Within this range of subject matters is where I feel Demi Lovato is most comfortable because she conveys her emotions with ease and without holding back, which is a good thing.

This characteristic of her singing matches well with her personality, as she has that spunk about her and a feistiness that comes out naturally. That “spunk” she didn’t often show that side of her when she was a judge for “The X Factor”. Instead, Demi Lovato kept it for her records and it shows in her latest lead single “Heart Attack”.

When I first got to listen to the song in its entirety, I found it immediately fun to listen to because of the intrumentation, arrangement, and the production value of the single. Demi Lovato has a guarranteed hit here.

Demi Lovato has exhibited the kind of growth that every artist needs for her music career flourish and last. While the theme of her lyrics has remained fairly the same with a few minor changes here and there, that monotony won’t stop her latest single “Heart Attack” from becoming a chart topper. Expect her fan base to grow even more.

When it comes to her choice of lyrics, it still does mesh well with the production despite it leaning towards a dancier vibe since it is categorically an electropop song. None of the lyrics feels like it was sped-up, or given more “treatment” than it actually deserves. Demi’s voice still sounds very natural. Why so? It is because when Demi Lovato starts to wail–if you listen very carefully–you can hear signs of her voice starting to strain as she stretches it out as hard as she can over the bridge of the song.

Demi Lovato didn’t sound like she was trying too hard but rather that she was exploring how far her vocal range could go. Kudos to that!

“Heart Attack” is co-written by Demi Lovato along with Jason Evigan, Mitch Allan, Sean Douglas and Nikki Williams, and produced by The Suspex.

Demi Lovato’s fourth studio album “Demi” from Hollywood Records will be released on May. 14, 2013.

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