Future of Filipino ‘komiks’ still not within reach of ordinary readers


THE TEAM behind “The Lam-Ang Experiment”: (From left) Michael Layug, Eugene Cruz, Michael Co, Mac Ballesteros, and Michael Magpantay PHOTOS BY AUGUST DELA CRUZ

The people of CreaM (Creative Media and Film Society of the Philippines) have created a comic book that could virtually spell the future of Philippine “komiks.”

The breakthrough was not exactly met with fanfare, though. A 56-second video clip showing frames from the graphic novel, titled “The Lam-Ang Experiment,” was posted on YouTube in January 2012 and has, so far, gotten only 1,796 views. CreaM then launched the three-volume book set on May 26 at the Summer Komikon comic convention in Pasig City, with comic book fans and collectors in attendance.

The quality of the illustrations are said to be world-class, matching the graphic novels from the United States and Japan in terms of color, paper, and artwork.

But mainstream society has not picked up on the “Lam-Ang Experiment” just yet. Not even if those responsible for its existence is a team of all-Filipino artists and head writer, the story is purely Filipino in origin, and the book produced entirely in the Philippines.

Big obstacle

The big obstacle is the price. At P250 per book (or P750 for the entire set), “The Lam-Ang Experiment” is not within reach of the typical rural comic-book reader. Michael AR Co, who penned the novel as a reimagination of the Ilocano traditional folk tale, revealed that those who downloaded the comic book from Amazon or ordered direct prints from CreaM were moneyed collectors and comic book lovers. The graphic novel is not available in bookstores.

“There are plans for a black-and-white version, so it can be much more affordable to the Filipino youth,” Co said.

The original story of Lam-Ang, as narrated by the blind Ilocano bard Pedro Bucaneg in the early 17th century, tells of the adventures of the extraordinarily powerful and intelligent warrior Lam-Ang, who avenges the murder of his father Don Juan by his

Igorot enemies. Lam-Ang is depicted to have been born fully grown, and immediately able to speak.

It is ironic, though, that a story founded on a centuries-old folk tale would now sound so “alien” to today’s youth.

“It’s sad, as I learned from the 2012 Komikon, that the younger generations are not aware anymore of the numerous traditional Filipino folk tales,” Co stressed, citing examples of such mythological figures as Maria Makiling and Bernardo Carpio.

LAM-ANG the comic book is available on the web site Amazon.

Co and a team of CreaM animators, namely Michael Magpantay, Eugene Cruz, Mac Ballesteros and Michael Layug, have “reinterpreted” the heroic exploits of


Co, who was commissioned by CreaM to write the script for the novel, put the setting of a reimagined Lam-Ang roughly a thousand years after Bucaneg’s time, or 500 years into the future.

“The context of the original version is retained in the new version. We just added a lot of science fiction into it,” he said.

Now Alan MG

The hero Lam-Ang is now Alan MG (Moleculene Gene), “which is just a derivation of the original name,” Co explained. In “The Lam-Ang Experiment,” Alan also possesses extraordinary strength, and travels in deep space in his mother ship called Dawn-1, and constantly encounters enemy aliens called Gorts.

Co said science explains how Lam-Ang could have possibly been “born” a grown man. “In the comic book, Alan was a clone, so he was ‘born’ already a fully formed adult.”

Other futuristic adaptations include Lam-Ang’s magic rooster, now a metallic weapon that could wrap itself around Alan’s arm or shoulders, and a pet dog that is now a giant alien companion named Bao.

In Alan’s universe, his home planet is not Earth, but Locus, which is made up of two continents, the North and South.

“We merged the traditional look of Ilocos region with touches of science fiction. The Paoay Church and the Bangui windmills now look high-tech,” artist Magpantay pointed out.

Zanjoe look-alike

“Ultimately, the ‘Lam-Ang Experiment’ is a classic story about Filipinos who go out and seek their fortunes in foreign lands, and go back home to a changed environment,” Co mused.

Should CreaM turn this into a full-length animation or live action movie, which actor could best portray the swashbuckling Alan MG?

“We’ve always thought Alan looked like Zanjoe Marudo,” Co said, laughing.

CreaM produced the indie live-action-cum-animation movie “Pintakasi” (released 2011), starring Erich Gonzales, John Wayne Sace and JM de Guzman.

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  • Rae S.

    A lot of the Filipino masses read Precious Hearts Romances because it’s only about P30 per novel. The same logic applies to the graphic novel. The Lam-ang Experiment would be more successful in reaching the mainstream society if the price were lower. i remember reading Bata Batuta komiks when I was still a kid. we could afford it because it was relatively cheap. I guess it was about P15 during the 1990s.

  • marienkind

    If they stopped printing in freaking magazine-quality paper and high def color and went for serialized releases then MAYBE they’d be able to get a wider readership. It also helps that back then, you went to newsstands for comic books and not among the imported comic books in National Bookstore. That’s how it was done decades ago and they did it right back then.

  • kismaytami

    Inaykupo, nilagyan pa ng twist ang epiko. E di lalo nang nagkanda-loko-loko ang kwento. Lalong malilito ang mga batang reader kung sino nga ba si Lam-Ang.

    • Homer Guo

      agree ako dyan. para sa akin “pambabastos” sa orig na Lam-ang ang ginawa nila. sana nagcreate nalang ng bagong superhero at di na nilagyan pa ng ibang twist ang orig.

  • ILitangfan Ak

    Paano kaya natin mapababa ang presyo niyan? Pag 250, mahal na talaga yan para sa masa. Wala na yong mga “itututuloy”, WAKASAN in Japanese. I heard the story of Lam-ang when it was told to us by our Grade 4 teacher some 25 years ago and what I can remember now is that: When Lam-ang took a bath at the Amburayan River, all the fishes died. The end. (Paano naman, ala una ng hapon ikinuwento yan para lang magising kami)

    Pa order naman niyan pero gusto ko yung original na story a.

  • farmerpo

    Serialize it and sell each episode for Php15.00. As in a sachet of shampoo? If you guys want big time, publish it free on the web. If it is good enough to go viral, you got it made.

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