INQUIRER EXCLUSIVE

PH animation draws billions

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CUTTING Edge Productions’ “Dayo: Sa Mundo ng Elementalia” required 500 local animators.

Next time you see your kid doodling, try not to scold him or her just because. It could be the start of something lucrative.

Make that very lucrative. Michael Kho Lim, executive director of the Animation Council of the Philippines Inc. (Acpi), quantifies it in the billions.

In a phone interview, Lim told the Inquirer that, in 2011 alone, the Philippine animation industry drew in a total revenue of $128 million (roughly P5.3 billion).

He added: “That was generated by around 8,000 animation professionals, not just animators.”

Lim explained that the bulk of the revenue came from animation studios and production agencies producing outsourced material for clients in the United States, Japan and Canada. These foreign clients, in turn, used the material for their own feature films (live and animated) and advertisements.

The 2012 figures have yet to be consolidated, according to Lim. However, he is optimistic that the 2011 numbers could be matched.

But Acpi has set loftier goals. Lim stressed that the local movie industry and the local viewing public need to step up their support for local animators and animated films.

He noted: “When ‘Dayo’ and ‘RPG: Metanoia’ participated in the 2010 Metro Manila Film Festival, it didn’t perform so well at the box office. But when Walt Disney and Pixar come out with animated features, pinapanood agad (people rush to see them).”

The Philippines’ first all-digital full-length animated film “Dayo: Sa Mundo ng Elementalia” was shown in the 2008 MMFF. During its run, it earned just over P5.6 million versus the

“RPG: Metanoia” cost filmmakers P100 million, but box offices registered only P15.8 million in ticket sales.

production cost of P58 million. “RPG: Metanoia,” the country’s first full-length 3D animation film, grossed only P15.8 million, against its estimated production cost of P100 million.

Lim noted that making full-length animated features is expensive. “That’s why we need to make it known here and abroad that our artists are at par with Hollywood’s in making animated feature films.”

Expanding the work of local animators to an international market would then pave the way for significantly higher revenues, he stressed.

50-member Acpi

 

Acpi is composed of 50 member organizations, animation studios and schools. The council is recognized by the Philippine government, and is currently in partnership with the Department of Trade and Industry, Board of Investments, the Bureau of Export and Trade Promotions, and the Technical Education and Skills Development Authority (Tesda) in developing and promoting local animation to foreign markets.

Lim revealed that Acpi and the concerned government agencies are making plans for the prestigious Annecy International Animation Film Festival in France, set from June 10 to 15. Lim described the festival as the “mother of all animation festivals.”

He explained: “On the local front, we hope that the coming Animahenasyon will convince Filipinos that we can match what Hollywood comes up with, as far as quality animated films go.”

The 7th annual Animahenasyon animation festival and competition will be held from Nov. 19 to 22 this year in Iloilo City.

Inquirer Viber

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  • Littlefox131

    Both Dayo and RPG were poorly marketed.

    • chitetskoy

      ang sinusuportahan kasi ay ang mga tulad ng Enteng, Ina, Shake Rattle and Roll na nakakasawa na. maiba naman sana.

    • Raphael Fernandez

      I second your opinion, I never even knew there were movies called Dayo and RPG. Whoever marketed them is a failure. I like to find Filipino animation during the MMFF. Why can’t they present the films during the MMFF instead of another schedule where the chances of being seen is less?

  • valsore

    Kulang lang ng advertisement at proper marketing. At bakit naglagay ng title na hindi maintindihan ng mga tao? Bagong idea ito kaya dapat pagbigyan ng tamang market positioning.

  • http://pulse.yahoo.com/_3NX6SLZAWPDFCZA77EAJ23EYXQ dennis

    Aside from the poor marketing and “Hollywood Taste” of Filipino viewers the story should not be common and predictable…I even watched Japanese, Chinese, and Indian animations with great storylines. I noticed among Japanese and  American anime that behind the productions are Filipino talents at its best….meaning Filipinos can produce great animation movies! 

  • chitetskoy

    I heard that Malaysian animated series like Upin and Ipin and Boboi Boy (both are shown on DIsney Channel) have support from the Malaysian government. I wish our government do the same, and I repeat, our local TV networks must support our local animators and stop making endless crappy teleseryes.

  • http://www.facebook.com/profile.php?id=100001379226436 Tom Santos

    As long as the local movie industry is ruled by old-school peeps who are threatened by technology unfamiliar to them, animation will have to sit back.  New breeds has to populate the industry first.  New breeds for new technology.

  • peach black

    ibang usapan yong mahusay mag-animate o magdrowing. . . it’s a totally different beast to come up with a compelling script and mind-blowing story and a brilliant directorial hand. usually kasi talaga namang nakakaantok mga local animations. First few seconds pa lang alam ko na kung aantukin ako. ang foolproof giveaway? AUDIO or dubbing. . . kapag tunog dubbing sa mga anime sa TV (dubbed by radio talents) or ‘yong soundtrack parang ginawa lang sa isang 350 pesos na CASIO portable keyboard, patay na. alam ko nang walang kakuwenta-kuwentang  animation ito.

    • hustlergalore

      nye! most filipino films have poor sound editing, sound mixing, lalong lalo na adr mixing. tignan mo yang pinakamalaking producer daw ng pinas, ang star cinema. supposedly, ang dami ng pera pero ang post production. very poor! LOL

  • hustlergalore

    RPG METANOIA is a good film. kaso ang star cinema, co-producer at distributor ng pelikula, mas gustong “i-market” ang basurang pelikula ni wenn deramas na ang tanging ina p4k you na to noong metro manila pekeng film festival 2010. at ang mas katawa-tawa nito, nanalo pang best picture ang basurang pelikula.

    sa kabilang banda, matagal nang hindi nagpapatalastas ang hollywood films sa telebisyon. LOL

  • hustlergalore

    juice mio, mas gusto ko ang studio ghibli, na pilit ginagaya ng pixar. LOL

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