GMA exec says Mindanao ‘super station’ cost P70M


CAGAYAN de Oro City—GMA 7 spent P70 million to build its third Kapuso “super station,” which is expected to service over 1.4 million TV households in northern Mindanao, network vice president for regional TV Rikki Escudero announced last weekend.

Escudero, who is also head of the network’s news and public affairs expansion and production services, said it was GMA’s most expensive hub, inclusive of “a state-of-the-art studio, a technical operations center, a satellite multilink microwave system and an electronic news gathering equipment.”

The first Kapuso “super station” was put up in Ilocos in June 2012 to serve viewers in northern Luzon. A month later, another was built in Bicol, for the network’s southern Luzon audience.

The launch of the third here on Jan. 23 was attended by Kapuso executives led by Escudero. Actress Bela Padilla hosted a short program. Singer-actress Frencheska Farr and actor Mark Herras were also present at the event.

Here are excerpts from the media interview with Escudero:

Why did you choose to build the third “super station” here?

It’s the northern Mindanao trade and business hub. When you choose a hub, it should be in the center of things.

What sort of content do you expect from this hub?

Now, every year, there’s always a terrible storm during the amihan (northeast monsoon). The most important thing right now [is to be able to report] updates on weather disturbances, to help the people prepare, and then to make sure the national government is informed of their plight.

So content will be more developmental stories than mere factual narration?

The reporting will be, of course, news and information. We see that, this year, it could be more election-related, too.  Of course, disasters and calamities happen. By having an originating station and a complete reportorial team, with live capability, the relaying of reports to Manila becomes more immediate and efficient.

How do you plan to beat the competition (ABS-CBN)?

The advantage that our competitor has is the fact that it started with its regional expansion well ahead. To be truly national, you really have to go out of your comfort zone. The bastion of GMA Network has always been Metro Manila, Mega Manila and Luzon. That’s why we’re venturing out to Visayas and Mindanao, which are known strongholds of the competition.

Competition makes service providers take notice and offer better service. In the end, it’s the viewers who will reap the benefits.

What can GMA 7 in the regions offer in terms of entertainment programs?

It is the priority of the network to make sure that the top stars are visible in the provinces because there is a need to go to the grassroots level.

What we do is bring our stars closer to the people in the regions. Another good aspect is, we’re more attuned to great talent in the provinces—not all good artists come from Manila. You also have to harvest local talent. It works both ways.

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  • disillusioned_juandelacruz

    P70 M ang halaga ng 3rd Kapuso “super station”.. kaya pag sinunog yan ng MILF, baka atakihin sa puso ang mga Kapuso big bosses….

    • dodong1

      hindi nila susunugin yan basta alam nilang magbayad na kanilang “:BUWIS”  sa mga MILF..

    • Bert

      are you even familiar of the place where this new “super station” is located? It’s even 3 times more peaceful than metro manila……

    • theassassin

      hay…people from the Capital City are not really well acquainted with the real situation in this side of the country…yet, they extol their efforts to provide their two cents, which is rather a display of pure ignorance…not to mention that it makes them look dumber than how they already are

      considering that MILF lairs are so far away from the area…Davao City is more near in Cotabato than CDO is, yet nothing happened to the stations of the networks within those area

      i hope next time that people, before they provide their ideas, should have a well-entrenched research on facts…they, not only sound stupid, but are a manifest of moronic ideas

    • AkimAkira

       kahit di ako taga CDO but i have seen the   recent  developments  in CDO and i consider  it as one of the fastest     growing hub in the country and  because of  this GMA  Network  decided  to  have  it’s originating station  in that area.  Baka atakin sa puso ang mga kupalmilya dahil may kalaban n sila lol d  n nila monopolyo  ang area ng  NOrthern Mindanao  :)!!

      • hagakhak

        tama ka dyan!! ang sardinas at noodles na sinasabi nila ay pinamigay dahil may kalamidad sa lugar na yon ginawa pang issue. ang kapalmilya nga namudmud ng  lugaw  pang almusal lang di umabot ng isang araw. Ngayon tapos na ang monopolyo ng kapalmilya ngayon dyan sa cdo.

  • fuctore

    Expect the flooding of noodles and sardines in Mindanao. Lol!

  • AkimAkira

     oh  could  someone   give  noodles and sardines  to Mr  Fuctore ,he badly needs it lol!

    • fuctore

      and the mystery never ends….
      the mystical noodles and sardines of the Gozons.
      Yum, yum, yum! Lol!

  • AkimAkira

     Once  again  congratulations to GMA Network   for  having   another  Origination station in the city of  Golden Friendship – Cagaya De Oro City :)! Let the battle  begins :)!

    • fuctore

      Well, to be more ap., Let the ” manipulation ” begins,
      by no less than GMA(Gozon’s Manipulative Actions) and in partnership with
      AGB ( Ako’y Gozons Bayaran ) for fake ratings. Lol!

    • fuctore

      Origination station???!!
      hOw Original!
      it rhymes! hehehe

  • yumahuman

    This  competition between these two networks is so ridiculous.

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