MMFF execom: Usual conflicts, higher grosses

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There were the usual conflicts and protests, but this year, “less feathers were ruffled” during the two-week run of the 38th Metro Manila Film Festival (MMFF), said executive committee member Boots Anson-Roa.

The festival, which ended on Tuesday, surpassed its P700-million target in gross earnings. It had earned P753 million as of Monday, compared to last year’s P637 million gross, according to MMFF spokesperson Alu Dorotan.

“Festival chair Francis Tolentino was very conservative in his prediction,” Roa told the Inquirer by phone. “He told us to just try to exceed last year’s earnings, which was around P550 million.” (P87-M lower than the figure quoted by Dorotan—Ed.)

Full cooperation

Tolentino is also chair of the Metro Manila Development Authority, which organizes the annual event.

Dorotan said Wenn Deramas’ comedy flick “Sisterakas” topped this year’s box-office race with P340 million gross as of Monday.

Roa said the execom “got the full cooperation” of the producers of the eight entries. Completing the lineup were: Ruel Bayani’s drama “One More Try”; Tony Y. Reyes’ “Si Agimat, Si Enteng at Si Ako”; Chito Roño’s horror-thriller “Shake, Rattle and Roll 14”;  Brillante Ma. Mendoza’s “Thy Womb”; Lawrence Fajardo’s “The Strangers”; Andoy Ranay’s “Sosy Problems”; and Mark Meily’s “El Presidente.”

 

New criteria

A major change this year was the new criteria for best festival picture. The award was won by “One More Try.”

The new criteria: 25 percent for creativity and artistic excellence, innovativeness and global appeal; 25 percent, technical excellence and innovativeness; 25 percent, content; and 25 percent, Filipino, cultural and/or historical value.

 

Innovation

Roa said another innovation was the increased cash prizes for winners in the New Wave category: P300,000 for best picture (won by Tyrone Acierto’s “The Grave Bandits”) and P50,000 for best student’s short film (“Pukpok” by De La Salle University students).

Roa noted that, for the 15-day run, each MMFF entry was guaranteed screenings in 44 theaters in Metro Manila.

However, two films, “Thy Womb” and “Sosy Problems,” were pulled out of some cinemas earlier because of poor box-office performance.

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  • barbara sanchez

    After all the controversies, it’s job well done! Congratulations! Mabuhay ang industriya ng pilikulang Pilipino!

  • http://profile.yahoo.com/CADPCIF4GVXMV4LGPIAZYOBLVA Mon

    Mabuhay, and yet the quality of our films now is trash compared to movies from other Asian countries.

  • http://profile.yahoo.com/G2UFL7BAIFFUU6TIW4FFAPTVV4 Ghost

    Mas marami lang talaga ang tao ngayon, mas mahal ang presyo ng tiket, pero mas may pambayad ang mga tao, kaya mas malaki ang kita. Pero sa totoo lang, wag na nating asahang aasenso ang pelikulang pilipino pag ganito lang ng ganito. Ni hindi kayang tapatan ng mga full feature film natin ang kalidad ng mga tv series ng dayuhan gaya ng CSI, prison breaks, greys anatomy etc sa labanan ng realistic acting, script, cinematography, at attention to details. Wag na nating isama ang mga camera tricks at effects.
    .

  • http://profile.yahoo.com/CADPCIF4GVXMV4LGPIAZYOBLVA Mon

    Umasenso na sana ang pelikulang Pilipino sa mga obra nina Lino Brocka, Ishmael Bernal, Celso Ad. Castillo, Mike de Leon, Marilou Diaz Abaya atbp. pero sa ngayon malabo na itong mangyari dahil sa mga prodyuser na gutom sa pera at mga direktor na “formulaic” lang ang alam na gawin na mga pelikula..

  • Nobayan

    MMFF, ano kamo?  “The new criteria for best festival picture is 25 percent for creativity and artistic excellence,
    innovativeness and global appeal; 25 percent, technical excellence and
    innovativeness; 25 percent, content; and 25 percent, Filipino, cultural
    and/or historical value”? At  ang lahat ng ito captured ng ONE MORE TRY (nothing against this pic tho) at hindi ng El Presidente or Thy Womb? Patingin nga ng score sheets ng judges? Saang 25% pumasa at bumagsak ang One More Try at El Presidente? Or do you even know what criteria means?

    • GustoKoHappyKa

      One More Try ginaya lang sa Chinese movie..hahaha..tapos sila pa nanalo.. so sa creativity palang dapat wala na yung 25% nila hahaha

  • http://www.facebook.com/profile.php?id=100003001792402 Michael Arman Reyes

    Kawawang Pelikulang Pilipino…Pinamumugaran na ng mga Basura ang Talento!…Keber! basta Kumikita ang Bulsa ng Producers…kayang kaya naman bumili ng award o Gapangin ng isang Mhaba Ang Kamay!!!!Grabe! Kakahiya!

  • Jodan Badando Payongayong

    global appeal?…wow..copy cat..global appeal!!!!.. asan ang historical value at filipino culture.. mangalunya un n ba ang historical value ng pinas….grabe…bawiin…BAWIIN ANG AWARD…masyado nilang pinababa ang value ng pilipino… iba ang criteria dapt ginawa nila..dapt ung my culture ng kabadingan…ung my mataas mag under the table…etc..sinama nila yan dapat sa criteria….

  • hustlergalore

    The new criteria: 25 percent for creativity and artistic excellence, innovativeness and global appeal; 25 percent, technical excellence and innovativeness; 25 percent, content; and 25 percent, Filipino, cultural and/or historical value.

    – BWAHAHAHAHAHAHAHAHA!

    tanggalin na kasi ang awards, nagmumukha lang kayong katawa-tawa.
    hindi kataka-takang tawagin kayong festival of clowns ni lav diaz.

    o di kaya tapusin na yan.

    o kung ayaw naman, palitan na lang ang pangalan. tanggalin ang film festival. hindi naman kasi talaga film festival yan e. gawin na lang christmas film showcase. para swak sa baluktot na pagdadahilan ng iba.

  • http://twitter.com/Marles79 Lourdes Anson

    Masbuti pa isaksak nalang sa bag ninyo , huwag na kayong maglagay ng Criteria USELESS lang mga director and producers mga mukhang pera… walang value ang movie na ginawa ninyo. Copycat pa deny pa kayong di basura ang pelikula ninyo..wow wala na talaga ang mga movie noon sa MMFF.

  • akimaxx

    Ayon sa tradisyon ng MMFF, ang presyo ng ticket ay tumataas ‘during the festival’. Sa susunod na taon, January pa lang hindi na ibabalik sa dating presyo, kaya palaki ng palaki ang kita ng MMFF. Dahil malaki ang kinita, nabago ba ang kalidad ng pelikulang Pilipino?

    Ang aanihin nating pelikula na kalahok sa 2012 MMFF ay panahon ang maghuhusga. Sa darating na panahon, hihiwalay ang basura sa tunay na pelikula ng ating lahi. Sa darating na generasyon, mauunawaan ng kabataan na ang magandang pelikula ay mas mahaba ang buhay (timeless).

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