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Who’s afraid of the MMFF top grosser?

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VICE Ganda and Ai-Ai delas Alas in “Sisterakas,” this year’s apparent title holder

So there’s this yuppie who complained, seething, that he had to wait two more weeks to catch “Les Misérables” because he had to endure “Si Agimat, Si Enteng Kabisote at si Ako” and “Sisterakas.” Man, was he livid!

And there was this cineaste who came close to hyperventilating because, by the afternoon of the second day of the Metro Manila Film Festival (MMFF), “Thy Womb,” the only movie he wanted to watch during the 10-day fiesta, had been pulled out of one of the cinemas in the mall. It was replaced with “Si Agimat,” one of the two highest-grossing films. Forgetting that ’tis the season to be jolly, the film buff started sputtering cuss words.

Okay. Here are some in-your-face, down-to-earth facts: The MMFF does not cater to people who can sing the entire score of musicals about the French Revolution, nor to film scholars who believe franchises of horror or comedy films that have been around since the term of the first Macapagal president should be outlawed.

The truth of the matter is that we should stop fooling ourselves and expecting things to change.

Fiesta, not fest

The MMFF is only a film fest by name; it is actually a fiesta. Better yet, it is the biggest tiangge  (flea market) that opens on the day Christ was born. And there is nothing wrong with that.

For how can anyone find fault in a celebration of a multimillion-peso business that offers so much fun, amusement and entertainment, and even serves as painkiller to traffic-weary Pinoys? How can that be an error of judgment or, to be more specific, a crime against tastefulness? Whose taste are we concerned about? Can we be honest about this?

An alternative

Listen, snoots: The MMFF is an alternative to Rizal Park, Star City and Enchanted Kingdom.  This is the only time of year when the Filipino has enough money to watch movies. And when they come flocking to the theaters, they come in droves. Literally in prides—tatay and nanay with the chikitings (small kids) whimpering, wailing, hanging on to their parents, braving the long lines.

Christmas is pampamilya (a family affair); thus, you have these child-friendly movies served in the fiesta year after year… after year.

If we can accept queso de bola, jamon tsina, fruit salad and other foreign delicacies on our dining tables each and every Christmas of our Pinoy lives, why are we making such a big deal our of the endless installments of “Enteng Kabisote” and “Shake, Rattle & Roll”?

Sigh of despair

Why do we rant with rage or sigh with despair, all the while still hoping that one day these franchises will go away and that there will finally be more socially relevant and cinematically validating films on the roster? What right have we to scream, “Utang na loob, awat na (For heaven’s sake, stop it)”?

Tough luck, kiddos: On opening day, “Si Agimat” reportedly raked in P31.5 million;  “Shake 14,” a cool P10 million.

This can only mean that all those who are complaining and demanding allegedly better, if not movies of greater variety, do not constitute the percentage of the population who really matter to the fiesta.

Yes, yes, those who feel miserable because they have to wait for two more weeks to catch “Zero Dark Thirty” will have to contend with the fact that “Sisterakas” made almost P39 million on the first day. (Add laugh track here.) We can also bet that this movie about the search and annihilation of a top terrorist will not come close to a movie starring Vice Ganda, Ai-Ai de las Alas and the Presidential Baby Sister.

Wanna bet?

No right

For as long as movies like “Si Agimat,” “Sisterakas” and “Shake” are making money, the ilustrados (enlightened ones) have no right to complain.

Or they can go watch “El Presidente” and see what life was like in the late 19th century, to realize that, well, things are still pretty much the same in this country. (With the notable exception that in the film, Baron Geisler found himself, for some strange reason, impersonating Dick Dastardly in “Wacky Races.”)

A business first

The festival exists because moviemaking is a business. Remember that it is an industry. Movies are made based on the law of supply and demand. More important, your favorite producer does not exist for purely humanitarian purposes. He is investing money to make more money. That is not too hard to understand because it is the same principle that operates in any business—whether it is a fishball cart or a billion-peso, multimedia conglomerate.

Producers have a very simple guiding rule: You want to watch this, then we will make it for you. Do you want to cry, laugh, get scared, etc.? Name it and we will do it, as long as it will sell tickets. Will these movies uplift taste and refinement of spirit? We’re not even going there. We will just squeeze your lungs until you turn purple laughing at Ai-Ai de las Alas or make you suffer cardiac arrest as you cry your tear ducts dry following the plight of Angel Locsin. Everybody happy?

REVILLA and Sotto in “Si Agimat, Si Enteng Kabisote at si Ako”

Because goals are set based on how much money the festival hopes to make for the producers and its organizers and beneficiaries, we should accept that a film like Brilliante Ma. Mendoza’s “Thy Womb” is more of a fluke, and Mark Meily’s “El Presidente” got in simply because of ER Ejercito.

Otherwise, entries that are so out of the usual templates deemed “sellable” by the selection committee will have a very remote chance to land in the Magic 8.

For the record, “Thy Womb” got in only because Unitel pulled out “Mga Kuwento ni Lola Basyang.” Otherwise, there would have been yet another child-friendly General Patronage movie on the menu.

Let it also be known that the inclusion of “The Strangers,” a horror movie megged by an indie director and starring an ensemble of nonbox-office performers, came in with the support of Star Cinema as distributor and because of its producer’s track record.

Like spaghetti and lechon (roast pig) on the noche buena table, the movie outfits selected to grab a slice of the delicious holiday box-office pie were more of the same.

So why are we even surprised that we got, more or less, permutations, reincarnations and reformulations of the movies from last year?

So who’s complaining? Certainly not the producers who took home more than P30 million on the first day.

A different MMFF

Times have changed.

This is no longer the same MMFF that gave us Ishmael Bernal’s “Himala” or Celso Ad. Castillo’s “Burlesk Queen” or Mike de Leon’s “Kisapmata” or Lino Brocka’s “Insiang” or Marilou Diaz-Abaya’s “Brutal” and “Jose Rizal.”

This is no longer the festival that showcased the best and the brightest of Filipino filmmakers.

The moment they started awarding the best picture trophy to the top-grossing film, not only was the criteria changed, the whole mind-set of the celebration was realigned. The competition now centered on who got to take home the biggest profit. The trophies became peripheral, if not merely instrumental in earning more money by power of endowed prestige.

That is why it is all right for theater owners to bump off under-performing entries (regardless of how good they are as cinematic pieces), to give room to the more profitable movies. That is why there is no rule, and certainly no political will, to give the better films the fighting chance to not be gobbled up by the ultracommercial, tried-and-tested formula products created precisely to make money.

Original purpose

Originally, the festival’s original purpose, as envisioned by the late Manila Mayor Antonio Villegas, was to provide a window for Filipino filmmakers to show their finest works. But that lofty goal has been ignored in favor of something more practical and real: How much profit you can earn in the two weeks when box-office grosses are tax-free and Hollywood movies are blocked out of theaters. Again, by the laws of capitalism, there is nothing wrong with that.

Maybe what needs to be clarified is that the MMFF has ceased to be a festival for Filipino filmmakers. It has morphed into a festival for producers.

We hear of plans to modify the rules, to democratize the selection process, to open new platforms for indie films, student films and the like. But let’s get real: It is still about the eight films that open on Christmas Day. It’s all about the movies being an industry that seems to have put aside the fact that cinema is also an art.

Again, as we said, only a few are complaining. So, tuloy ba ang ligaya (will the merriment continue)?

(The author is an award-winning scriptwriter and filmmaker. He teaches Producing, Writing/Directing for Film, and Writing/ Directing for TV at the De La Salle University.)


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  • http://twitter.com/hot_ken Kenneth del Rosario

    / I’m okay with the MMFF turning into (or should I use the past tense?) a money-grabbing venture. But I do wish people start paying more attention to other festivals (such as Cinemalaya or Cinema One Originals) as well :)

  • http://twitter.com/LCudo Louie Cudo

    It’s true what he says about the MMFF it has turned into nothing but a money grabbing machine.. and film makers are now only concerned about how much money there movie will come up with.. but then again until the public changes what they want to see the film makers will not change what they produce.. cause at the end of the day you also need movie to keep the industry a float.. 

  • http://pinoy-politics.blogspot.com Monsi Serrano

    We have been flooded with movies like Panday, Enteng, Shake, Rattle & Roll and other idiotic movies created (copied and/or rehashed) movies. The self-serving movie like El Presidente, done by Mark Meilly, the writer and director wants to cover up his “tweaking” on the history for the right price. What a big disgrace. This film actually is a self-exaltation of ER who is in brink of losing his position as Governor of Laguna. People are sick and tired of seeing his face all over the places in Laguna and his initial “ER” that makes his constituent rush to the Emergency Room for admission and nausea after seeing his face and name. What I also find strange is this portion from the Meilly’s statement: “That Aguinaldo never wanted Bonifacio killed, he just wanted him banished but he was ultimately prevailed upon by his generals to sign the execution.”

    If this is true, then it only reflects how weak Aguinaldo is by succumbing to the pressure of his generals. A true leader doesn’t vacillate even if his generals threatened him. Apart from this, the director said that the movie is created solely for entertainment. However, when the director said that his account is 95% accurate, that doesn’t become entertainment but documentary. But who is Mark Meilly compared to the venerable historians like Miranda, Zaide, Agoncillo or even other historians? What is their interest of drawing a consistent account during their time versus the account of paid writer/director? These historians are more credible than the one who created a film paid by ER.

    We need quality movies that will educate people and prompt them to be critical thinkers not to live in the world of fantasy and laughter which pushed them away from the real “Sitz im Leben” (situation in life).

  • KurakotNaPinoy

    Film festivals are supposed to showcase the best of Philippine cinema – not these trash movies even if they are top-grossing films locally.

    The writer of the article above is an apologist for the lack quality of films (except a very few) being generally made in PH.

    Either scrap this so-called “Film Festival” or only show quality movies during the duration of this so-called “film festival”.

    Obviously, the writer of this article is an apologist for trash movies.

  • http://pulse.yahoo.com/_LHTWUXKL5GQ66NGG73Z6EIMYZI june

    we can only reminisce during those years when the mmff really showcased excellent movies like minsa’s isang gamu gamu, ganito kami noon, paano kayo ngayon, oro plata mata, burlesk queen, insiang, atsay, among others

  • http://www.facebook.com/Jhonry.C.Dela.Cruz Jhonry C. Dela Cruz

    I beg to differ, Mr. Jose Javier Reyes.
    You said it yourself. Cinema is no longer an art of noble cause, but it is simply a moneymaking capitalist scheme nowadays. Are you not ashamed of that, that our Manila Film Festival can’t even be lauded by serious artistic institutions and foreign audiences? (that is not to say that we make films for foreigners’ sake, but the true beauty and universality of a movie would and should be appreciated by all)
    In this article, YOU’RE CONDONING THE UTTERLY SHALLOW AND WATERED-DOWN COMMERCIALIZED FODDER shown on the silver screen for all to see and waste their ~200 pesos on.
    You call yourself a member of the academe and yet shamefully you look down upon those like myself who aren’t walking with our noses conceitedly high in the air, but simply wish to uplift the sorry state of this county’s film industry, and since we may say that we are what we (want to) watch, to uplift the sorry state of this nation as whole, as well.

    We must end this backward ignorance and escapist culture and aspire for more noble and insightful pursuits with our films.

    • http://twitter.com/SherlonV Sherlon Villanueva

      Everybody who wants to support finely crafted films should spend money, watch the movie several times, bring your family, friends, etc. Noble intentions are empty if not backed by hard currency

  • http://www.facebook.com/katdc Kat Dela Cruz

    Just pointing out a mistake in this article – Les Misarables is NOT about the French Revolution. This is a common misconception. It is about the short-lived June Rebellion.



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