(We are running this guide to help moviegoers plan their holiday cinema tour. The 38th MMFF runs from Dec. 25 to Jan. 8, 2013.)
Directed by Wenn V. Deramas; stars Ai Ai de las Alas, Vice Ganda, Kris Aquino, Daniel Padilla, Kathryn Bernardo, Xyriel Manabat.
In this star-studded comedy set in the glamorous yet cutthroat world of
fashion, Bernice (Vice Ganda) is the owner of the highly-successful Ponytail company. His main goal is to annihilate all competition, including his eccentric and talented nemesis Roselle (Aquino). Much like Miranda Priestly in the Hollywood movie “The Devil Wears Prada,” no assistant can ever stand Bernice because of his rude and demanding ways. But because of his escalating rivalry with Roselle, Bernice is forced to hire his 75th assistant, Detty (De las Alas).
Bernice soon learns that Detty is his long lost half-sibling, whose family had maltreated his relatives. Hilarity ensues as Bernice exacts revenge on Detty by making her accomplish outrageous and impossible tasks.