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Pacquiao 33rd in Forbes celebrity power list

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INQUIRER PHOTO

NEW YORK—Music artists claimed four top spots in Forbes Magazine’s celebrity power list with American singer-actress Jennifer Lopez at No. 1 for the first time, taking over from fellow pop singer Lady Gaga and beating out media mogul Oprah Winfrey.

Filipino boxing idol Manny Pacquiao made a comeback after missing the cut last year, placing at No. 33 with estimated earnings of $67 million in the past 12 months. He was No. 55 in 2010 and No. 57 in 2009.

Pacquiao was ahead of Floyd Mayweather Jr. who landed at No. 52.

Pacquiao also ranked higher than fellow athletes Peyton Manning (No. 40), Cristiano Ronaldo (No. 44), Rafael Nadal (No. 47), Lionel Messi (No. 50), Tom Brady (No. 60), Alex Rodriguez (No. 63), Serena Williams (No. 77) and Li Na (No. 87).

“The Celebrity 100” is an annual list compiled and published by Forbes magazine of the year’s 100 most powerful celebrities based on entertainment-related earnings, media visibility and social media popularity. It covers film and television actors, television personalities, models, athletes, authors, musicians and comedians, Forbes said.

Big leap

Lopez, who rose through the entertainment world ranks from her humble birthplace of the Bronx, New York, surprisingly jumped from 50th place on last year’s list.

Forbes estimated Lopez’ earnings in the past 12 months at $52 million, and her top ranking is powered by her lucrative gig as a judge on the popular television show “American Idol,” a new clothing line at Kohl’s, a top-selling fragrance and millions of Twitter and Facebook followers. She also just announced her first upcoming world tour, joined by Enrique Iglesias.

Winfrey, who has admitted struggling with her OWN TV network after ending “The Oprah Winfrey Show” syndicated TV chat show last year after 25 years, kept her No. 2 slot from last year, earning an estimated $165 million.

Canadian pop star Justin Bieber, 18, also stayed at No. 3  where he debuted last year, earning $55 million, with Forbes reporting he has become a serious investor whose portfolio includes music streaming service Spotify.

Notable newcomers

Pop star Rihanna landed on the list for the first time with estimated earnings of $53 million due to hits in the past year such as “We Found Love,” and “Talk That Talk,” while also landing lucrative endorsement deals with the likes of Nivea and Vita Coco, Forbes said.

Dropping four places from last year, Lady Gaga was ranked No. 5, earning $52 million, while new “The X Factor” judge Britney Spears returned to the list after a one-year hiatus landing at No. 6, earning an estimated $58 million helped by a successful tour.

Kim Kardashian was also a notable newcomer at No. 7. She earned $18 million—the lowest amount in the top 10—but attracted ample media attention for her splashy wedding and divorce. Pop singer Katy Perry landed at No. 8.

Rounding off the top 10 was Tom Cruise at No. 9 with the comeback success of his “Mission: Impossible—Ghost Protocol” movie that earned nearly $700 million at the global box office, and Steven Spielberg’s various ventures in TV and movies earned him an estimated $130 million to place him at No. 10.

Sheen out, Kutcher in

British singer Adele entered the list at No. 24 after a record-equaling six Grammy haul and returning to live performing after surgery on her vocal chords. Among big names to drop off the list was Charlie Sheen after his “Two and a Half Men” exit. His replacement on the show, Ashton Kutcher debuted on the list at No. 51.

The collective earnings power of the top 100 dropped slightly in 2012, with this year’s crop earning a collective total of $4.4 billion, down from $4.5 billion in 2011.

Other athletes

Other athletes on the list included Tiger Woods (No. 12), LeBron James (No. 15), Kobe Bryant (No. 27), Roger Federer (No. 31) and David Beckham (No. 32).

The full list can be viewed at www.forbes.com/celebs. Source: Forbes Magazine, with reports from Ana Roa, Inquirer Research, Reuters and Matikas Santos

First posted May 17, 2012 | 11:06 am


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  • http://twitter.com/TUBAGBOHOLcom TUBAGBOHOL.com

    Whether or not Pacquiao quoted a Bible verse, it doesn’t matter. What matters is that everyone has a right to express his opinion. And Pacquiao is entitled to that right and freedom in the context of a democratic society.

    • efriend

      Freedom of expression is the most abused word here.  Pacquiao is a government official.  A modicum of diplomatic behavior is expected from him as a VISITOR in a foreign country.  Can you imagine what will happen if a liberal US Democratic Senator goes to Sarangani and lectures the local people on Abortion Rights and Needle Exchange Program?  Freedom of expression has its own place.  It is improper to lecture on lifestyle or behavior inside a friend or neighbor’s house.

      • http://pulse.yahoo.com/_SFY4Q6R2K5YUZEXXIJO3TLG2UM Aspo resurrection

        so are you telling us that Manny is not allowed to speak when ask for opinion???Have you seen Pres. Chavez calling Pres. Bush the ‘devil” while he was in New York???oh, come on lets get real, you are acting like a part LADLAD…It’s only you who think about that not even hear any comments from the U.S !!!

  • AFPako

    I love watchig Pacman playing the religious zealot , sold out to the Born Again craze. An offshoot of the Jewish religion dating back to ancient times. Go Pacman, you are the man dude !

  • PHtaxpayer

    We should be very proud of him, a real rags-to-riches story.  So many successful Filipino’s like him to inspire us all.

    • efriend

      True. Unfortunately, he has some explaining to do with regard to his PHL taxes.

      • PHtaxpayer

        BS. He already paid more taxes than 10,000 ordinary citizens combined, over P150M.  More than that, he put the PH on the map – you cannot put a price on that…it would cost the PH govt a few billion dollars to have a PR campaign like that to match the positive image effects of a Manny Pacquiao, like having a nelson Mandela for South Africa or a Teofilo Stevenson, the Cuban Olympic Gold Medal boxer who was as famous as Muhammad Ali at one point.  

        You people have no idea, lost in your pathetic crab mentality.

      • efriend

        Wrong. His bible says:  Give unto Ceasar what is Ceasar’s (read: ACCURATE taxes).  He should know better.

      • PHtaxpayer

        I think the taxes you pay are only income taxes witheld from your salary or VAT.  If you are a rich person like Pacquiao, you will know that even paying the “correct” taxes will still make you open for audit from the BIR and they can say you didn’t pay the right taxes because our tax laws are vague and you need a tax lawyer to interpret them.

        besides, he is not a convcted tax evader and in this country, you are innocent until proven guilty.

        You are a crab crawling and eating on the garbage thrown by other people.

        Pilipino ka, magpakatotoo ka!

      • efriend

        You are putting words into my mouth out of your misguided emotions.  What did I say?  “He has some explaining to do…”.  That is a valid tax process, isn’t it?

      • http://pulse.yahoo.com/_SFY4Q6R2K5YUZEXXIJO3TLG2UM Aspo resurrection

        it seems like your not happy with Pacmans achievement???…honestly, are you straight? just curious..

      • cefirrh

        Ok naman sya na boxer e. His rise from rags to riches is not in question. What is alarming is his seeming intolerance. Kababasa ko lang na binawi na nya, but he is still against gay marriage. Binawi nya kasi alam nyang mali ang pagiging intolerant at hindi nya dapat i broadcast yan. As for same-sex marriage, gays don’t want to get married in any bigotry-infested church. Why would they want to be married in a filthy church anyway? Gusto lang nila they have that legal right na marecognize ng batas yung union nila so that when assets are concerned pde na yung conjugal law, etc, and other rights given to married couples. Why cant this be given to them? Siguro, ibang usapan na kung ipipilit na ikasal sa simbahan, but legally? why not?

  • Maidenofdforest

    Ay di mas lalong maiingit si Floyd nito…anyhow, he should be happy na lang in jail and pray that Dove soap will clean his mouth now and forever….



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