FHM Philippines scraps ‘racist’ cover


MANILA, Philippines—Publishers of the Philippine edition of men’s magazine FHM apologized Tuesday and said they had scrapped the planned front cover of March’s issue after complaints the photograph used was racist.

Shown as a teaser on the FHM website on Saturday, the cover featured a light-skinned, scantily clad local film actress stepping into the light from a group of dark-skinned young women in black bikinis in the dim background.

The page carried the tagline, “Stepping Out of the Shadows.”

“We deem this to be the most prudent move in the light of the confusion over the previous cover execution. We apologise and thank those who have raised their points,” FHM said in a statement on its Philippine website.

“When FHM hits the stands in March it will have a different cover,” it added, but feature the same actress, Bela Padilla.

Contacted on Tuesday, FHM Philippines staff told AFP its editors did not wish to add anything to the statement.

FHM Philippines was flooded with criticism on social networking sites, the majority apparently from incensed, brown-skinned Filipinos after the cover was posted online.

“Seriously, did you guys not sense how racist this concept was?” wrote a film student on the Facebook page of FHM Philippines.

“That some people including the editors did not find an issue with that ignorant FHM magazine cover shows how deeply ingrained racism is in Philippine society,” a Filipino in the United States commented.

Another person commented on the microblogging site Twitter: “What do you expect??? Can you really expect some form of sensitivity from a magazine that prides itself in exploiting women for profit?”

Summit Media, the publisher of the magazine, boasts on its website that FHM Philippines is the number one men’s magazine in the country with more than a million readers.

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Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • Don Dee


  • Anonymous

    Marami talagang insecured na Pilipino.

    • susan

      as in may past tense pala ang “insecure”? anyway, objections against racism don’t have anything to do with insecurity. maybe, you don’t know much about what racism is all about.

    • Anonymous

      kung hindi mo alam kung gano katindi ang problema ng racism, pumunta ka sa ibang bansa,  ng maexperience mo kung gano katindi pagbinatikos ka dahil sa lahi mo. dito lang naman sa pinas na akala ok lang asarin ang isang foreigner etc.

  • yaptangcom

    WTF were you thinking, FHM?

  • joboni96

    pilipinos still insecure with
    kayumanggi color

    it’s the color of the future

    with human genetic homogenization

  • Rommie

    Brown or tabunon or kayumanggi is beautiful!!! Filipinos should be proud of their skin!!!

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