Sharon Cuneta on TV5: I’ll work my famous behind off


Sharon Cuneta

Sharon Cuneta, TV5’s newest contract star, vows to “work my famous behind off.”

In a statement sent to Inquirer on Wednesday, Cuneta said, “The fire in my belly is back. I have so missed it!”

After 23 years with ABS-CBN, the singer-actress, dubbed “Megastar,” inked a five-year contract with TV5 on Tuesday evening.

In her new home station, Cuneta is slated to host a daily talk show and a reality show. She will also star in a movie with ex-husband Gabby Concepcion, to be produced by Studio 5 and Viva Films.

Present at the signing, held at the network’s corporate boardroom at the Marajo Tower in Taguig, were TV5 president and CEO Ray Espinosa, executive vice president and COO Roberto Barreiro, and Viva Entertainment’s Vic del Rosario, who now manages Cuneta’s career.

No one mentioned how much the deal was worth. Prodded about a rumored P1-billion tag price, Cuneta and the execs smiled and laughed, but remained tight-lipped about the exact figure.

Cuneta did say, however: “No matter what is written or what you hear, it’s my loyalty that is priceless.”

Del Rosario told Inquirer on Friday, “It will be commensurate to her stature in the industry.” He added, “[For her, this move] is not about money; it’s about being able to do the kind of shows that she wants.”

Observers speculated that the rumored P1-B package could include projected income for Cuneta as co-producer of several future undertakings (Del Rosario confirmed her “active role” in these) with TV5, through her own Mega Productions.

In her statement, sent via SMS, Cuneta said she would “always love my family at ABS-CBN.” But the rest of the message was somewhat telling: “I am happy to be with the happy network, TV5. I look forward to making new friends—and the best TV shows. I cannot wait to once again make the most of the gifts that God has blessed me with, and I will make sure I use them to the fullest.”

Tuesday night before the contract signing, the atmosphere simmered with excitement as employees gathered to welcome their new Kapatid (trade monicker for TV5 talents, workers and loyal viewers.)

ABS-CBN talents are called Kapamilya; GMA 7’s, Kapuso).

After several photo ops, the 45-year-old singer-actress proceeded to the boardroom, where she turned emotional, even shedding a few tears before signing the contract.

She said in a TV5 interview earlier, “I’m happy… a little nervous, a little scared, because it’s all new people and it’s a new home.” On another program, she mused, “Once in a while, you have to make a change in your life. I think at this point… this is the best move for me.”

She said the enthusiasm she felt was comparable to when she first joined the ABS-CBN network. Speaking of which, Cuneta met with ABS-CBN bosses, led by chair and CEO Eugenio “Gabby” Lopez III and president Charo Santos-Concio on Monday night to say goodbye.

A highly placed source said Cuneta was a little weepy at that meeting, too. She later told a friend, “It was painful.”

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  • Benjie

    Madaming haters si Mega dito sa thread. Pero kung ayaw nyo siya talaga bakit kayo nagaaksaya ng oras sa pagbabasa nitong news. Tumigil nga kayo. Kaya ang tunay na fake! Mga ingitero at ingitera. :)

    • Anonymous

      tama ka don… super hate nila si Sharon pero comment ng comment… mga bitter at losers….

    • Lala

      True, True, True! :-)   Ayaw kay Sharon, but you waste time reading about her. Marami lang ang inggit!

  • James Kennedy

    hope marami pera ang tv5. walang katas na sina sharon,nora,aga. iba na ang panahon ngayon. ang kunin nila ay gaya ni john loyd,marian rivera,dingdong,riochard gutierrez

  • Anonymous

    hindi naman siguro siya magtatagal ng 23 years sa abs kung hindi tlga family ang turing nila sa isat isa.. so anong meron sa tv5? billions??!!! haha right.. hindi naman kasi pwd na kng ano ang gusto mong show yon ang gagawin pano kung hnd yon in sa market? magpapa lugi ka nalng just because gusto ng artista eto ang gagawin niya at dpat yon masunod? aside from being a KAPAMILYA (sabi nga nla) ang abs cbn business din haha keep that in mind..

  • catherine therese

    i won’t be surprised if TV5 will go bankrupt because of getting “down the hill” stars like aga, sharon and nora and paying them substantial amount of talent fees.  sharon’s shows in abs are not rating.

  • Anonymous

    they’re getting popular sa pag pirate ng stars hindi sa mga shows nila haha

  • Anonymous

    Lots of haters in here!  Kitid ng mga utak nyo!  Have you heard of crab mentality?  What’s the real problem?  The 1B peso deal or her trasfer from ABS CBN to TV5?  Who do you think deserves it?????  I can’t name of anyone, aside from Ms Sharon, who deserves it!  Is it too hard for you to say goodluck to her?  Envy much?????  If you think she is “laos” how come you are still talking about her?  Why are you so affected????  Coz your idol didnt get the deal?  Coz your starlet didnt get the deal?  C’mon! 

  • Anonymous

    heheh, so many green-eyed monsters here.  i bet if someone offered any of these so-called “loyal” posters here even just for a fraction of the eye-popping deal, they’ll be the first one to ask “so when do I start?”  Hypocrite anyone?  Loyalty is good, and you bet 23 years is far too long to show loyalty to a network she helped what it is today, but who just pushed her to the side to give way to younger starlets (wonder where they’ll be in 10 or 20 years?).  Her loyalty did not mean a thing to this people.  She has every right to take that loyalty somewhere else.  Sharon’s bituin definitely have “ningning” and it’s worth 1B pesos.  MVP aint stupid to offer that amount if she’s not worth it.  Haaay, pinoy talaga oo….ang hilig hilig manlait sa mga taong biniyayaan ng panginoon.  God gives more to those who give (and we know Sharon gives)…bakit ibigay sa hindi marunong mag-share? By Elizabeth1214Exactly what I wanted to say!

    • Lala

      I like your point of view. MVP is a very shrewd businessman. He wouldn’t offer the Megastar a deal if he didn’t think she was worth it and if didn’t think there would be a return on investment. Plus the added prestige of having her at channel 5.

      • Anonymous

        But that’s what MVP thinks. He’s a shrewd businessman yes. But the operative word there is not shrewd but businessman. Broadcasting is only part business the other half comes before business: Show Business. MVP is not a Show Businessman… If shawie was worth at least the ROI, wouldn’t ABS throw in as much money to keep her? She was exactly just that in ABS, prestige. Jewelry to show off. She’s 45, Anne Curtis is freshly half of that. She can sing, but her last album’s no where Anne’s, Anne can’t sing. 

        Think about it. MVP gets his Smart/PLDT and other companies to advertise on TV5. So those companies pay for Sharon and the other shows TV5 puts up that seem to be flanking all other stations not ABS. If TV5 does not get as much ratings from their investments in Sharon et al, (which in most likelihood they won’t given their performance in ABS) Smart and others don’t get their mileage. TV5 may just sink the MVP group.

        Im not pro or anti-sharon. In fact good for her. She deserves every centavo. But in a shared economy, if one gets rich a few others pay for it. I wouldn’t be surprised is Smart launches new charging schemes on text and 3g usage just to compensate for losses in TV5.

  • Em Northridge

    In business, there is no loyalty.  Sad but that’s just the way it is.  You move on to the next talent who will bring $$$ to your company.  ABS, GMA and TV5 will drop any talent like a hot potato if your show does not rate or your movie is a flop.

  • Spike

    my loyalty is priceless — LOL — but you are shifting loyalities megastar.  How much happened?
    I’m sure Kiko Pangilinan will campaign for the Presidency come next election period given this news.

  • Anonymous

    good for Shawie… but I think TV5 is missing some important points….

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