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SM MOA Arena changes the game with high end technologies

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LATEST SM PROJECT. Hans Sy, president of SM Prime Holdings Inc., explains the rationale behind SM Group of Companies latest project, the SM Mall of Asia Arena, during its trade launch recently. The project aims to cater to entertainment and sports events for local and international talents. Video by INQUIRER.net's Cathy Miranda


MANILA, Philippines—In a bid to improve the country’s tourism industry, the SM Group of Companies is venturing into the entertainment industry through its latest project, the SM Mall of Asia Arena.

Its overall goal: To become one of Asia’s premier entertainment destinations that will cater to both entertainment and sports events for local and international talents.

During its recent trade launch at the SMX Mall of Asia located right in front of the Arena’s construction site, Hans Sy, the president of SM Prime Holdings Inc., said the project is part of Henry Sy Sr.’s vision to help the country’s tourism and entertainment industries by staging events for first-rate Filipino talents.

Sy Sr. is SM Groups’ founder and SM Prime Holdings’ chairman. He set up the first SM store in Quiapo in 1946 and expanded the business nationwide which now has 41 branches throughout the country.

The Arena’s 64,085 square meter floor area houses 20,000 full seating capacity, along with state of the art facilities such as dressing rooms, area for the press, Arena Club lounge, production room, fully equipped dugout and shower rooms, exclusive sports bar, merchandise shop, among others.

The MOA Arena also has, and is the first venue in the Philippines to offer corporate suits for VIP’s or groups who can get the best view in the Arena from a higher position while having an exclusive party or business meetings.

In an interview with Nicole Deato, senior business development manager of West Avenue Theaters Corp., she said that after they researched in Southeast Asia, they found out that, aside from Singapore who’s already putting up their version of a corporate suite, the Arena is the only that has it.

First before Singapore

“But we’re going to open first before Singapore,” she added.

Also, starting on its first day on May 19, 2012, apart from institutional events, concerts, fashion shows and others, the Arena expects to host game events from the National Collegiate Athletic Association (NCCA), University Athletic Association of the Philippines (UAAP), as well as National Basketball Association.

Deato said that in terms of transportation for students from different universities who attend game events as such, “A lot of students will be happy for the nearer venue because the Arena is closer to the university belt.”

“It’s very accessible to all types of transportation from south, north and Edsa. You can take a train. . . It’s just like going to the Mall of Asia,” Deato said.

For those who will bring their own car, the Arena offers 1,400 parking slots.

On its website at www.mallofasiaarena.com, it shows that the Arena will indeed have its first hosting of the NCCA and UAAP opening on June 30,7 p.m. and July 7,8 p.m.,

respectively.

It will also stage the Cirque Du Soleil on August 18 to 19 at 9 p.m., the site shows.

Meanwhile, in his speech during the trade launch, Edgar Terejero, the senior vice president of West Avenue Theaters Corp., said that the Arena is committed to provide sporting events of promotional and marketing support in various locations nationwide for every show.

The arena guide book also said that with “MOA Arena’s strategic location in one of the country’s preferred shopping and business destination, advertisers’ brand reach will reach conventional avenues.”

Arena opens its doors to brand activation, advertising opportunities, events sponsorships, merchandising, and promotional tie-ups, it says.

“We are your partner when it comes to event,” Terejero said.


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  • Anonymous

    The building design would have been more impressive if it had retracting legs to lift it up during flooding.

    • http://pulse.yahoo.com/_4D7N7JNTIWWHCBSJTI3YXPRNUU Roland Pates

      kalokohan

      • Anonymous

        :D

        I doubt there’s an architect who has designed a huge building on stilts. It may be the wrong message if they had a first floor and underground without walls just supports…They already made the building also.

        So all I could say is a joke on the location having a multimillion investment with flood risks…I wonder their insurance for that…

        Edit: …ING building in Amsterdam.

      • http://pulse.yahoo.com/_IAQLUSKZ7TH4C2FHOD7SLQONQ4 bong

        That area is not prone to flooding.  Even the worst typhoon Ondoy that inundated much of Metro Manila in 2009,  the Mall of Asia complex was not badly affected.  The mall was open to commercial operations with lots of shoppers on that fateful day.  

        PH insurance companies now cover floods, earthquake.  No question for that. 

      • Anonymous

        Thank you for correcting me, I appreciate it.

  • http://pulse.yahoo.com/_K2RI3LJVGNNED3XPMG7HVMIIO4 Herbert

    Nakakatakot yang location na yan, may nakitang mga malalaking bitak sa ilalim ng reclamation site na pinagtayuan ng MOA. That’s why I’m wary of strolling that place.

  • http://pulse.yahoo.com/_BMTVGTTDZINXGDFCPSYSOFZ5OU Mike

    Venue for next Pacquiao fight maybe? :-P

  • http://pulse.yahoo.com/_IAQLUSKZ7TH4C2FHOD7SLQONQ4 bong

    This is really a world class arena.  

  • Anonymous

    no wonder araneta partenered with smart. they need money to upgrade or they will lose all their clients to sm. 

  • Anonymous

    Go Philippines!

  • http://twitter.com/mega_chat mega chat

    “For those who will bring their own car, the Arena offers 1,400 parking slots.” Wow, by parking fees alone, they will earn much already. Ngek!

  • Endo Dontics

    clean up the streets as well-of beggars, old and rustic bus



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