New top-grossing Philippine movie of all time


Recent reports have it that there’s a new holder of the “title” of top-grossing Filipino movie of all time—the 2011 production, “No Other Woman,” starring Anne Curtis, Cristine Reyes and Derek Ramsay. After grossing P210 million (and still counting), it has reportedly eclipsed the earnings of past hits like the “Tanging Ina” movies, “Jose Rizal” and “Tanging Yaman.”

On top of that exceptional showing at the tills, the sensual drama has also gotten an “A” rating from the Cinema Evaluation Board.

First off, congratulations are in order for Star Cinema, the movie’s producer, for coming up with a new record-holder. Our recent review of the film indicates that we don’t think it deserves its “A” rating from the CEB, but if the box-office reports are correct, the movie’s popularity with viewers is definitely remarkable and commendable.

We believe that all movies should make money or at least break even, because that would give producers the incentive and wherewithal to keep on making films.

Quite a number of producers close shop after their first mainstream effort turns out to be a flop, so all of their other projects remain unproduced—a great cumulative loss for the industry as a whole.

In addition, a financially successful film indicates that it has been able to communicate with and entertain viewers well, and that’s no mean achievement, especially during these hardship years for the local mainstream movie industry.

So a hit should be celebrated, not just because it’s made mega-millions for its production company and financiers, but also because it has effectively connected with its intended audience.

Yes, some hits leave a bad taste in the mouth because they “talk down,” ponder or even insult their viewers. But it must be said that, for all its flaws, “No Other Woman” doesn’t do that.

So, instead of dismissing the production as just a commercial effort that has “lucked in” financially, we choose to look at it as an instructive indication of what local viewers go for this season, what resonates with them, what tickles their fancy, etc.

Other prospective filmmakers, both main and indie, might want to join the discussion, for whatever insights may result therefrom:

In our view, Ruel Bayani’s film was exceptionally successful in pleasing viewers, because it was trendily sexy, cast lookers who weren’t shy about sharing their “assets” and their liberated views by way of entertainingly frisky dialogue, and situated its story in the context of a glamorous, high-living and high-flying resort lifestyle that fulfilled viewers’ fantasies of forbidden love—with all the saucy trimmings!

Yes, the storytelling and performances were fraught with insufficiencies and/or excesses, but, taken as a whole, the entire production was a yummy full-course meal—with a moral lesson and happy ending even tacked on at its final-final coda.

After sinning so deliciously, the movie still ended up on the side of the savvy cinematic angels by not forgetting to say its belated mea culpa  to keep the bible-thumping naysayers in the audience at bay. Everybody (slap-) happy!

Now, we aren’t urging all other filmmakers to be as commercially savvy, all we’re saying is that the movie’s exceptional success was no fluke, and could teach other filmmakers a thing or two about the all-important goal of connecting with viewers.

Now, if only those lessons learned could be put to use in the service of better material, themes and portrayals, that would be really worth writing home to Mother about.

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  • Jao Romero

    is the record adjusted for inflation? if if it is not, then it’s a stupid way to claim the record. seeing as ticket price today will of course be much more expensive than ticket prices of the past films that hold the record. counting ticket sales would be a better indicator, but that would leave older films without ranking as older films’ ticket sales were not tracked. however, we should start tracking ticket sales now instead of sales receipts to better gauge a film’s financial success.

    the A rating is also indicative that ratings from the Cinema Board can be bought. my wife was so surprised to see 15 year olds and younger watching the film.

    the success of the film btw, cannot in any way be attributed to it’s directing, acting, or story telling. it was purely a success of it’s trailer campaign and the witty dialogues it showed. it drew huge crowds of mainly female movie goers because they were able to relate to it. i knew almost all who went had a story to tell about either being the “other woman” or being the wife. my wife’s complaint was that all the good bits were already the ones shown in the trailer. and that the ending fell flat.

    • Darwin

      AMEN. grade A, seriously?

      • Dor Santiago

        I watched the movie … I admit I have doubts about its A rating, but it was a great movie nonetheless.

        I am getting the feeling that 90% of those who commented on this post never saw the movie.  This is one culture we have to cure.  Comment nang comment hindi naman pala nakita ang produkto.

  • Shinigami Sword

    Goes to show how stupid the filipino movie goers are and that there is really no hope for the local film industry. 

    • Jao Romero

      there is no hope for the local film industry because it treats Filipino movie goers as stupid. we are not. Inception was a hit here, wasn’t it? And it’s a thinking man’s film. it’s only when filmmakers treat audiences as stupid that it becomes self-fulfilling. ofc if you make nothing but trash, then your audience will be accustomed to nothing but trash. 

      • Anonymous

        hello jao…please continue critiquing the showbiz industry you are in the right track…showbiz has great impact on the sensibilities of the country’s culture…sad to say our culture are rotting more and more…clumsy convictions are ruining us…as other cultures are getting finite…we are moving the other way…

    • Dor Santiago

      Did you actually watch the movie?  If not then you are as stupid as those Filipino moviegoers you described. 

  • Anonymous

    In fairness, gone are the days of cheap, run in the mill action movies (specially those topbilled by the likes of Bong Revilla, Lito Lapid, Robin Padilla and even Rudy Fernandez),and comedy flicks (e.g. anything with Tito, Vic and Joey). The quality of our current films have improved a great deal. Most of them may not masterpieces but at least they are aesthetically appealing. Not to mention the advent of quality, independently made digital movies.       

    • ace

      meron pa rin Panday saka Enteng Kabisote e. hahahaha!

    • Russell Tolentino

      And gone are the days when we can see a comedy like “Kakaba Kaba Ka Ba?”

  • Kathy Ursua

    srsly? head count nga ng nanuod! dun dapat kino-compare yun, hindi sa laki ng kita, MAS MAHAL KASI TICKETS NGAYON. -___-

  • Anonymous

    It boggles why you (and the other so called film critics) have to intellectualize and resort to profoundity when reviewing a film.  I’ve seen quite a number of Pinoy films recently, including some “indies,” and I dare say that No Other Woman easily stands out as the best in the bunch (in terms of production values, screenplay and acting performances).  And I also agree with the observation of most that this is a validation of Anne Curtis’ status as one this generation’s best actresses.  She owned the movie.  She was just excellent in this film. Reyes and Ramsey also did well.

    • Jao Romero

      so we should resort instead to shallowness and stupidity to review a film?

      and if Anne Curtis is this generation’s best actress, then i pity this generation’s actresses.

      • Anonymous

        Whoa!  And what makes you and Mr. Torre better judges of fine acting?  I think the earnings of the movie will speak for itself.  Please, don’t think of yourself as superior than most.

      • Jao Romero

        If earnings speak about fine acting, then why hasn’t Avatar earned any acting awards? Your reasoning is faulty. Earnings only speak about the movie’s ability to sell itself. It speaks more about marketing than about acting.
        What makes me a better judge? Taste. I have taste, unlike you. So please don’t think of yourself as someone having a brain. You are doing a disservice to the many who do have one.
        And yes, I am superior to most simply by virtue of being smarter.

      • Russell Tolentino

        I think we just have to accept that some movies will have good earnings because it was non-sense in the first place (i.e. “Dumb and dumber”). People need to see something like that once in a while.  

      • Russell Tolentino

        I am not saying that “NOW” is non-sense. I am saying is using earnings as an indicator of fine acting is not wise.

      • Dor Santiago

        You’re missing the point of the earlier comment.  The point is, in the process of reviewing a movie, we should avoid our tendency to deconstruct it down to the minutest detail.  Yes we demand intelligence in movie making, but should we also demand that a movie be intellectual to the high heavens? 

        One must acknowledge that a movie is a work of fiction, and that we watch a movie for its entertainment value.  If I have to watch a movie for 2 hours while internalizing whether the conflicts developed satisfy my intellectual profoundness, then I will come out of the movie theater with wrinkles all over my face.

        In other words, lighten up Mr. Nestor Torre.

  • Sabrina Joy

    I hope next time may suguran sa mall sampalan sabunutan hilahan sa escalator parang true to life yung medyo may blackeye ang wife tapos busarga ang nguso ng kabit para makatotohanan i think indie films lang ang makakagawa nun!

  • Me Yu

    Huwaat??!! Tinalo ang Starzan??!! Ahehehe.

  • edwin

    the acting is not that excellent. nakuha lng sa ganda nila anne at christne

  • Anonymous

    Altho hindi ko pinanood, totoong ang haba haba ng pila. Unlike yung film na ginawa ng GMA7 recently na parang ganito rin ang tema. Andun yata si jake Cuenca. Walang masyado nanood.  

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