PH fashion brand renews contract with K-Pop star

K-Pop star Lee Min-ho is an endorser for Filipino fashion brand Bench. The company has renewed the Korean actor’s modeling contract for the fourth consecutive year. PHOTO BY K-POP HERALD/THE KOREA HERALD

Filipino fashion brand Bench announced on Wednesday that it recently renewed its modeling contract with Hallyu star Lee Min-ho for the fourth consecutive year.

Established in 1987, the brand had previously worked with top international celebrities including Adam Levine of Maroon 5, Bruno Mars and Joe Jonas of the Jonas Brothers, but Lee is the first foreign model to represent the brand for that long.

Lee has contributed a lot to the brand’s sales, as the actor’s hit dramas, including “Boys Over Flowers” and “The Heirs,” have been well-received in the Philippines, according to his label Starhaus Entertainment.