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Forbes: Pacquiao among world’s 100 most powerful celebrities

Oprah Winfrey back as No. 1

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Forbes top 10MANILA, Philippines—Boxing superstar Emmanuel “Manny” Pacquiao has remained among the world’s 100 most powerful celebrities, joining the likes of Oprah Winfrey, Justin Bieber, and LeBron James, according to Forbes 14th annual Celebrity 100 list.

But the re-elected Saranggani representative’s 78th ranking is a big slide from his 33rd place in 2012.

Oprah Winfrey, meanwhile, regains her No. 1 spot after placing second for two consecutive years. Lady Gaga is No. 2.

Pacquiao, who suffered a brutal one-punch knockout loss to Juan Manuel Marquez on December 8, is ahead of internationally-renowned author J.K. Rowling of the Harry Potter series (82nd) and fellow boxer Floyd Mayweather Jr. (88th).

He trails behind film director and writer Christopher Nolan (76th), who directed The Dark Knight trilogy and Inception, author Stephen King (75th), and actress Gwyneth Paltrow (71st), who starred in the Iron Man movies series.

In terms of money, Pacquiao ranks 57th for his $34 million estimated total gross income from June 1 last year up to this year. He is tied at 57 with Mayweather.

In terms of media exposure, Pacquiao places 82nd in TV/Radio rank and 81st in Press ranking. He trails behind host Ryan Seacrest at 71 and actress Sandra Bullock at 75 in the Press ranking.

Pacquiao is tied at 60 with singer Rihanna, champion runner Usain Bolt, and actor Charlie Sheen in the Marketability rankings. The marketability rank “is a measure of how desirable each celebrity is to marketers,” according to Forbes.

In terms of the Social ranking, Pacquiao (56th) ranks higher than business mogul Donal Trump (59th), musician Jay-Z (66th), and actor Robert Downey Jr. who starred in the Iron Man movie series.

“Each star’s number [in the social ranking] is a reflection of how popular he or she is on the Internet,” Forbes said.

Oprah, the queen of entertainment, is back on top after placing second for two consecutive years. Lady Gaga (No. 2), with her massive social media presence, moved up from the fifth spot last year, followed by director Steven Spielberg (No. 3) and Beyoncé (No. 4). Madonna (No. 5) is a returnee to the list, rounding out the top five.

Musicians dominate the Top Ten in 2013. Country superstar Toby Keith (No. 43), featured on the cover (Cowboy Capitalist, p. 74) has some of the most loyal fans in music, and owns enough product extensions to make sure they’re also some of the most lucrative.

Notable newcomers to the 2013 list include Hugh Jackman (No. 11); Channing Tatum (No. 23); Jennifer Lawrence (No. 49); Emma Stone (No. 84); Mila Kunis (No. 89) and Amy Poehler (No. 92). Athletes Usain Bolt (No. 48); Drew Brees (No. 50) and Danica Patrick (No. 91) join fellow newcomers Fifty Shades of Grey author E.L. (Erika) James (No. 42); model Miranda Kerr (No. 100) and TV host Sean Hannity (No. 72).

Among the drop-offs this year are Adele, Brad Pitt, Cameron Diaz, Johnny Depp, Alex Rodriguez, Julia Roberts, Reese Witherspoon and Elton John.

The Celebrity 100 measures money and fame, which includes estimated earnings over the last 12 months, and how often each celebrity is mentioned in print and on TV.

This year, Starcount measured social networking strength across 11 social media platforms, including Facebook, Twitter, YouTube and Google+. Also new this year is a marketability measure provided by E-Poll, a score that determines how desirable each celebrity is to marketers.

Earnings consist of pre-tax income between June 1, 2012 and June 1, 2013. Management, agent and attorney fees are not deducted.

Read the complete list


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  • wawa2172

    Pacquiao magic remains though haters of this article seems lost soul about what Manny had done for this country. He won a lot of times to make us proud and when he lost a lot of people sympathize and thank him for doing his best. The haters however is still jealous that this poor man from Gen San made history and no longer poor but instead helping others through charity. No one dared to field a candidate against him in Sarangani because its difficult to beat a man who now have more in life and serving his people will all honesty. He cannot be corrupted and instead has been adding more to his pork barrel for the welfare of his people. The hospital in Sarangani that he put up with his pork barrel plus his personal money made him a better politician than other who get a share from the pork for their pockets,

    • Paking

      Ngek! Ngek! How much did he pay you to praise him like this? On record, he has the most number of absence in congress. Apart from the hospital you are talking about, as a lawmaker, what has he done? Any monkey could make a hospital with the Pork Barrel but as a lawmaker, has he done anything to make the Philippines a better place to live in? Next time you praise Pacquiao, please look deeper? Huwag lang yong pang-ibabaw ang tingnan mo!

      • D_BystandeR

        I think Manny Pacquiao deserves the praise of everybody considering his meteoric rise to fame using his “kamao.” Just imagine him in his early fights where he always came out winner, even with interpreter beside him, he is there trying to express himself in “ringside interview” using his “carabao English” but it’s nice to hear him say things like that. He was showing his audacity! Mabuti ngayon medyo refine na ang kanyang English but he learned it the hard way! In one of his birthdays, after 4 draws which he voided because it went to his close relatives and he wanted it to go to the “outsiders” the lucky guy was busy taking his prize money of P100,000 which no other politician has ever done except this guy, Manny! He is our pride because he articulates the life of a poor man with “hand-to-mouth” origin who was lucky enough to have been gifted with a “wonderful life” by God.

      • Paking

        As Congressman, his main responsibility is to make laws that would improve the lives of his constituency. He is always absent and I wonder how many laws has he authored and passed to consider him doing great at his job as Congressman. Everybody knows he is a great boxer but is he a great Congressman? Having the most number of absences in congress is not a good indicator.

  • NoWorryBHappy

    HO-HUM !
    ‘Yung baryang PhP140million taon-taon ay inabuloy sa mga alintang
    born against na walang pagod na kumakapit sa kanya. I used to be
    so eager to more about Pacquiao.

  • phildude

    Mas powerful sya kasi nauuna siyang natutulog sa boxing ring lately.

  • Jo Celyn

    this goes to show that crab mentality still exist amongst us Filipino , di tayo maligaya sa achievements ng iba , mapangutya sa ano mang pagkatalo at lumiligaya sa kapintasan ng kapwa. IKAW! sa kabila ng lahat ng ito , ano na ang nagawa mo para sa BAYAN mo?

  • Vincent

    Manny Pacquiao… penge akong money. :D

  • mao-tse-tung-tung

    In the future,he will be no.1 if he decided to continue his own religious congregation as pastor just like Quiboloy and Velarde….his earnings from sport + Church fund from ignorant members + pork barrel in congress + corruption earnings….

  • WAJ

    What’s left on his left hook?



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